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【正文】 this paradigm, which Potter summed up the six influencing factors: (1) the factors of production, including natural resources, human resources, knowledge resources, capital resources and infrastructure: (2) demand conditions, mainly referring to the tourist market demand structure and the scale of demand。 (3) the status of the relevant supporting industries。 (4) corporate strategy, structure and petitors。 (5) government action。 (6) opportunities. For the tourism industry, due to the characteristics of their own development, determines the impact of regional tourism petitiveness factors are multifaceted. Based on the magnitude of the effect of these factors on the petitiveness of the tourism industry, but also will be divided into a decisive factor supporting factors, developmental factors and protective factors. The decisive factors include resources, tourism demand conditions, tourism enterprises petitive position and regional foreign tourism image. These factors constitute the core petitiveness of tourism in the region, but also enhance regional tourism petitiveness must be the focus of attention. Supporting factors not exist solely for the purpose of the development of tourism, but by their own improvement and improve, you can better stimulate and promote tourism in the region to enhance the petitiveness. Such factors include infrastructure, related and supporting industries situation, the quality of talent, science and technology level. The development factor is the regional tourism formation and savings basis for future petitive strength, mainly referring to the optimization of regional tourism resources development and utilization of capacity, the marketing of tourism enterprises, innovation, tourism capital introduction and utilization of capacity, the tourism industry, the ability to adjust . The protection factors constitute the external environmental conditions, they can bring the regional tourism industry development and to ensure the smooth development of the tourism industry along the positive direction. Such factors include the tourism environment, governmental action, as well as opportunities for development. Impact on regional tourism petitiveness of the four categories of factors are not independent of each other, but an organic munity. The decisive factor as a core part of the regional tourism petitiveness, the development of good or bad will directly affect the strength of the overall regional petitiveness. The supportive factors more closer to the tourism industry and tilt, developmental factors grace the better play a role. Support more closer to the tourism industry and tilt, developmental factors in order to better play a role. The supporting factors and developmental factors working together, can enhance the attractiveness of the decisive factors on the actual and potential tourists, but also to provide a guarantee in order to better meet the needs of tourists and enhance visitor satisfaction. Protection factors can be the decisive factor, better supporting factors and developmental factors play a role to create a good atmosphere, play a role in fueling. Second、 Strategic options to enhance regional tourism petitiveness Industrial petitiveness stage theory Potter is another important contribution to industrial petitiveness through four stages, according to this theory, the formation of regional tourism petitiveness factordriven stage, the stage of investmentdriven, innovationdriven stage, and wealth driver stage. The characteristics of these two stages: factordriven stage, the formation of petitiveness 湖北科技學(xué)院本科畢業(yè)設(shè)計（論文）：十堰市文化旅游的開發(fā)現(xiàn)狀與對策研究 19 es from the rich resources in the region, the region through integration of resources, discovered the advantages of resources, and thus the resources to develop into a petitive advantage. The formation of the investmentdriven stage of petitiveness due to the development of the regional government and the willingness to invest and capabilities as well as advanced production factors. For most parts of China, on the one hand, is rich in tourism resources, according to different levels of resource advantages. Specific policy choices are as follows: Third、 Regional tourism development strategy planning strategy Planning for a region vital to the development of tourism is to determine the future development of regional tourism direction and goals of the Global Programme of the global. Regional tourism development strategy plan as the product of the development of regional tourism petition is to enhance regional tourism petitiveness, sustainable tourism development as the goal, the advantage of the specific area of tourism petitiveness, weaknesses, challenges, opportunities analysis, selection for local development strategies, then Yangchangbuduan, to ensure that the regional tourism long, sustained and stable development. With the traditional regional tourism planning, regional tourism development strategic planning more global and targeted on specific implementation have a great deal of flexibility in the petitive environment for the development of tourism, and therefore more suitable for make guidance. Various regions through regional tourism development strategic planning, effective integration of resources, to maximize mining and upgrading resources development and utilization of capacity, to avoid unnecessary waste due to poor decisions, so as to further enhance the potential petitiveness of the tourism in the region. (1) the development of regional tourism strategic planning strategy Unnecessary waste of decisionmaking errors, to further enhance the potential petitiveness of the tourism in the region. Need a good external environment for the development of the tourism industry, any tourism enterprises and groups can create and drive the industry to create such an environment, which requires the de