441營銷管理-當(dāng)代市場調(diào)研01(ppt18)英文版-市場調(diào)研-資料下載頁
【導(dǎo)讀】MarketingResearch. inManagement. DecisionMaking. Cha. pt. er. One. Copyright©2020. LearningObjectives. marketingmix.decisions.LearningObjectives. research.marketingresearch.themarketingmix.Marketing:. conception,pricing,promotion,and. (2)agoalorientation. TheNatureof. Marketing. DecidingWhether. toConductMarket. Research. TheHistoryand. FutureofMarketing. Research. TheRoleofMarket. ResearchinDecision. Making. TheProfoundImpact. oftheInter. environment.Amarketingmix:. pricing,promotion,anddistribution. targetmarket.TheNatureof. Marketing. TheHistoryand. FutureofMarketing. Research. TheRoleofMarket. ResearchinDecision. Making. TheProfoundImpact. oftheInter. DecidingWhether. toConductMarket. Research. Theplanning,collection,andanalysisof. tomanagement.Management. diagnosticfunction. predictivefunction. TheNatureof. Marketing. TheHistoryand. FutureofMarketing. Research. TheRoleofMarket. ResearchinDecision. Making. TheProfoundImpact. oftheInter. DecidingWhether. toConductMarket. Research. marketingresearch.ExistingCustomers. TheNatureof. Marketing. TheHistoryand. FutureofMarketing. Research. TheRoleofMarket. ResearchinDecision. Making. TheProfoundImpact. oftheInter. DecidingWhether
【正文】 Role of Market Research in Management Decision Making To learn when marketing research should and should not be conducted. The Nature of Marketing Deciding Whether to Conduct Market Research The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter When Managers Cannot Agree on What They Need to Know to Make a Decision The wrong phenomena might be studied When DecisionMaking Already Exists Further research may be redundant and costly When the Costs of Conducting Research Outweigh the Benefits Potential new products with large profit margins may have a greater potential Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To understand the history of marketing research. The Nature of Marketing Deciding Whether to Conduct Market Research The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter The Development of Market Research The Inception Pre1900 Early Growth 19001920 The Adolescent Years 19201950 The Maturing of Marketing Research 1950 to Present Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making The Decision Whether to Conduct Market Research Cost likely to be greater than benefit。 ., eyeglasses replacement screw Small Possible benefits greater than cost。 ., ultra expensive sportswear Market Size Small Profit Margin Large Profit Margin Benefits likely to be greater than costs。 ., Stouffers frozen entries Benefits likely to be greater than costs。 .,medical equipment Large Table Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making The End Copyright 169。 2020 SouthWestern College Publishing Co.
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