【導讀】Carrefour、RT-Mart、Wal-Mart、BeiJingHuaLian、Trust-. Mart、Homeworld、Hymall、OuShang、WanJia、普爾斯馬特、萬客隆、山姆（沃爾瑪）Metro,Pricesmart,超級市場Supermarket上海華聯(lián)、華潤、上海捷強、上海聯(lián)華上海農工商、蘇果。--產品線長，有利于滿足現(xiàn)通重點客戶不同區(qū)域的的品項

　　

【正文】 be a market driven pany. Sales Promotion Book (Appendix ) 1. Promotion objectives and Goals 推廣目的與目標 2. The Category and Product identification 產品類別及定義 3. Promotion package contents overview 促銷內容總覽 4. Sales Sheet 產品銷售宣傳單張 5. Promotion method and media 項目代號P r oj ec t Co de設計確認Des i gn ( S / M ) C on f ir m ed試產P i l ot Run包裝交樣P ac k ag e Gr ap hic t o P r od uc t ion 大規(guī)模生產Ma s s P r od uc ti on銷售材料發(fā)放S ales M at er ial R elea s e上市日期La un c h Date裝運日期S ta r t o f S hi pp i ng上市La un c h P r om o廣告播出S ta r t o f A dv erti s i ng1Se p6/ 20 /0 2 6/ 30 /0 2 1Au g6/ 25 /0 2 6/ 25 /0 2 20 02 7 月 7/ 15 /0 2廣告方針A d Di r ec ti on生產P r od uc ti on拍攝S ho ot媒體購買B uy Me di a后期制作P os t E di t 通過A pp r ov al 廣告播出S ta r t o f A d促銷設計P r om o Dev el op m en t設計材料Des i gn Ma te r i al制作材料P r od uc e Ma te r i al客戶協(xié)議Cus to m er Con tr ac ts布置 P O PS et u p P O P促銷日期Date o f P r om ot i on檢查及評估In s pe c ti on amp。E v al ua ti on促銷設計P r om o Dev el op m en t設計材料Des i gn Ma te r i al媒體協(xié)議Me di a Con r ac t促銷日期S ta r ti ng Date檢查及評估In s pe c ti on amp。 E v al ua ti on8/ 1/ 0202 A 00 1行業(yè)促銷T RA DE消費者促銷CO NS UME R安爾樂棉柔七度空間日用 230X X S 7 D ay 23 0店內IN S T O RE ( P CC)A 80 40 ,A 90 40 降價P ri c e r ed uc t i on恒安銷售/ 市場營銷日程及排期 Hengan S al es amp。 Mark eti ng Cal endar產品 P RO DUC T廣告A DV E RT IS ING七度空間夜用 S 7 Ni gh t Ul tr aL3 38K o d a r k Pr o mo t i o n促銷P RO M O T IO N醫(yī)院免費試用N ew S amp。 C ho s pit al f r ee pa c k公關PR專業(yè)推介 P RO F E S S IO NA L10 . 00 R M B 渠道促銷 c ha nn el dis c ou nt安樂干爽日用加長24 5(實際240)A nle Dr y D ay Lo ng 24 0( 24 0 R ea lly )尿墊 A ne r l e B as i c Di ap er Li ne r01 A B 00 1銷售S A L E S07c4d31241567d27b11c35968ff95d38 10促銷方式與傳播途徑 6. Promotion distribution channels 促銷發(fā)放渠道 7. Market and Competitive environment 市場及競爭環(huán)境 8. Promotional materials 促銷材料 9. Advertising plan 廣告計劃 10. Promotion calendar 促銷排期 11. Product logistics 產品物流 12. Promotion budget 促銷預算 11. Impact on product tree 對現(xiàn)有產品線的影響 12. Responsibilities of Distribution channels 分銷渠道應盡的義務 13. Training 培訓 14. Presentation scripts 產品賣點文稿 15. Frequently asked questions (FAQ) 常見問題解答 Core Compentency: Brand Development is based on Product Position as reflected in the New Products introduced to the market and the Advertising and Promotion activity used to support the Business. The key functions from the HengAn Business Model include: 新產品上市日期 New Product Launch Date (Ramp。D) 產品知識中心 Product Knowledge Center (Ramp。D) 銷售支持 Sales Support (MKT) 促銷 Promotions (MKT) 區(qū)域營銷 Regional Marketing (MKT) 消費者促銷 Consumer Programs (MKT) 定價建議 Pricing Remendations (MKT) 客戶管理 Account Management (SLS) 銷售機市場活動日歷表 Sales amp。 Marketing Calendar (SLS) 貨架展示 Shelf Presence (SLS) 分銷 Distribution (SLS) 現(xiàn)代通路管理 Modern Channel Management (SLS) 新業(yè)務開拓 New Business (SLS) 合同管理 Contract Maintenance (SLS) 出口銷售管理 Export Sales Management (SLS) 07c4d31241567d27b11c35968ff95d38 11新產品開發(fā)支持 New Product Support (SLS) 滲透率、銷量及銷售收入 Peration, Sales And Earnings (SLS) 銷售計劃 Sales Plans (SLS) 銷售隊伍建設 Salesforce Development (SLS) 銷售管理 Sales Administrative (SLS) 銷售及營運的實施 Execution Of Samp。Op (SCM) 客戶訂單 Customer Orders (SCM) 分銷計劃 Distribution Planning (SCM) 銷售支持 Sales Support (SCM) 過剩庫存處理計劃 Excess Inventory Plans (SCM) 財務分析 Financial Analysis. (FIN) 市值分析 Valuation Analysis (AUD) 宏觀行業(yè)經濟趨勢 Economic Market Trends (AUD) BA DELIVERABLES MKT Sales Support: Weiky (Bill / Phil ) ?Quarterly Sales Book Development ?Sales Training, Support, amp。 POS Material ?Pricing Guidelines amp。 Trade Promotion ?Sales Plan Develop Process Map Sales Outside: Tony (Phil) ?PlanOGram Process Implementation ?Document Account Plans amp。 Progress ?Identify potential sales opportunities by region?Map current distribution work