henganprogramsummary(doc12)-經(jīng)營(yíng)管理-閱讀頁
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【正文】 These quarterly activities are used to gain SA L ES REGION RE VI EW Sa les 20 01 / Y TD RM B 0039。 Market ing Calen darQ3 Q4 Q1 Q22020X X P / L N amp。 C ho s pit al f r ee pa c kA ne r r le C P / T r an s pa r en t +m ag az ines oh u. c om f r ee pa c k An l e p a c k a g e u p d a teA ne r le pa c k ag e up da t ed07c4d31241567d27b11c35968ff95d38 9 The Calendar Project Team (CPT) that reports to the Samp。D and SCM maintains both documents. The calendar team needs to establish a process to maintain accurate Launch Dates, Quarterly/monthly sales activities, Advertising timing. Identifying the milestones will require the team to create or review timelines for each of the major activities. The Calendar Team will also be instrumental in determining how Regional Promotions are going to developed, authorized, and monitored. Once pleted, the Sales and Marketing Calendar and Milestone Chart process will facilitate/coordinate different departments and accelerate HengAn to be a market driven pany. Sales Promotion Book (Appendix ) 1. Promotion objectives and Goals 推廣目的與目標(biāo) 2. The Category and Product identification 產(chǎn)品類別及定義 3. Promotion package contents overview 促銷內(nèi)容總覽 4. Sales Sheet 產(chǎn)品銷售宣傳單張 5. Promotion method and media 項(xiàng)目代號(hào)P r oj ec t Co de設(shè)計(jì)確認(rèn)Des i gn ( S / M ) C on f ir m ed試產(chǎn)P i l ot Run包裝交樣P ac k ag e Gr ap hic t o P r od uc t ion 大規(guī)模生產(chǎn)Ma s s P r od uc ti on銷售材料發(fā)放S ales M at er ial R elea s e上市日期La un c h Date裝運(yùn)日期S ta r t o f S hi pp i ng上市La un c h P r om o廣告播出S ta r t o f A dv erti s i ng1Se p6/ 20 /0 2 6/ 30 /0 2 1Au g6/ 25 /0 2 6/ 25 /0 2 20 02 7 月 7/ 15 /0 2廣告方針A d Di r ec ti on生產(chǎn)P r od uc ti on拍攝S ho ot媒體購(gòu)買B uy Me di a后期制作P os t E di t 通過A pp r ov al 廣告播出S ta r t o f A d促銷設(shè)計(jì)P r om o Dev el op m en t設(shè)計(jì)材料Des i gn Ma te r i al制作材料P r od uc e Ma te r i al客戶協(xié)議Cus to m er Con tr ac ts布置 P O PS et u p P O P促銷日期Date o f P r om ot i on檢查及評(píng)估In s pe c ti on amp。 E v al ua ti on8/ 1/ 0202 A 00 1行業(yè)促銷T RA DE消費(fèi)者促銷CO NS UME R安爾樂棉柔七度空間日用 230X X S 7 D ay 23 0店內(nèi)IN S T O RE ( P CC)A 80 40 ,A 90 40 降價(jià)P ri c e r ed uc t i on恒安銷售/ 市場(chǎng)營(yíng)銷日程及排期 Hengan S al es amp。 C ho s pit al f r ee pa c k公關(guān)PR專業(yè)推介 P RO F E S S IO NA L10 . 00 R M B 渠道促銷 c ha nn el dis c ou nt安樂干爽日用加長(zhǎng)24 5(實(shí)際240)A nle Dr y D ay Lo ng 24 0( 24 0 R ea lly )尿墊 A ne r l e B as i c Di ap er Li ne r01 A B 00 1銷售S A L E S07c4d31241567d27b11c35968ff95d38 10促銷方式與傳播途徑 6. Promotion distribution channels 促銷發(fā)放渠道 7. Market and Competitive environment 市場(chǎng)及競(jìng)爭(zhēng)環(huán)境 8. Promotional materials 促銷材料 9. Advertising plan 廣告計(jì)劃 10. Promotion calendar 促銷排期 11. Product logistics 產(chǎn)品物流 12. Promotion budget 促銷預(yù)算 11. Impact on product tree 對(duì)現(xiàn)有產(chǎn)品線的影響 12. Responsibilities of Distribution channels 分銷渠道應(yīng)盡的義務(wù) 13. Training 培訓(xùn) 14. Presentation scripts 產(chǎn)品賣點(diǎn)文稿 15. Frequently asked questions (FAQ) 常見問題解答 Core Compentency: Brand Development is based on Product Position as reflected in the New Products introduced to the market and the Advertising and Promotion activity used to support the Business. The key functions from the HengAn Business Model include: 新產(chǎn)品上市日期 New Product Launch Date (Ramp。D) 銷售支持 Sales Support (MKT) 促銷 Promotions (MKT) 區(qū)域營(yíng)銷 Regional Marketing (MKT) 消費(fèi)者促銷 Consumer Programs (MKT) 定價(jià)建議 Pricing Remendations (MKT) 客戶管理 Account Management (SLS) 銷售機(jī)市場(chǎng)活動(dòng)日歷表 Sales amp。Op (SCM) 客戶訂單 Customer Orders (SCM) 分銷計(jì)劃 Distribution Planning (SCM) 銷售支持 Sales Support (SCM) 過剩庫存處理計(jì)劃 Excess Inventory Plans (SCM) 財(cái)務(wù)分析 Financial Analysis. (FIN) 市值分析 Valuation Analysis (AUD) 宏觀行業(yè)經(jīng)濟(jì)趨勢(shì) Economic Market Trends (AUD) BA DELIVERABLES MKT Sales Support: Weiky (Bill / Phil ) ?Quarterly Sales Book Development ?Sales Training, Support, amp。 Trade Promotion ?Sales Plan Develop Process Map Sales Outside: Tony (Phil) ?PlanOGram Process Implementation ?Document Account Plans
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