【導(dǎo)讀】2第1部分：虛擬的展覽將會(huì)替換真正的展覽嗎?3第2部分：展覽工業(yè)將會(huì)如何應(yīng)用電子商務(wù)?速度在發(fā)展，到現(xiàn)在，它已經(jīng)發(fā)展成為一種朝陽產(chǎn)業(yè)。一方面，我們將會(huì)進(jìn)入第十個(gè)五年計(jì)劃。在這時(shí)期中，隨著經(jīng)濟(jì)的不斷發(fā)展，社。另一方面，當(dāng)中國進(jìn)入世界貿(mào)易組織之后,保護(hù)貿(mào)易的壁壘將會(huì)被取消，爭，因此，我們的展覽將會(huì)加快參與國際的展覽大會(huì)，并以此來參與世界的競爭。角色，逐漸成為如網(wǎng)絡(luò)經(jīng)濟(jì)的主要組成部份。將作為為企業(yè)作出決定參考。據(jù)悉,網(wǎng)上銷售和網(wǎng)上展覽業(yè)務(wù)增長的很快。據(jù)統(tǒng)計(jì)，從德國貿(mào)易展覽協(xié)會(huì)得知，2021年德國參展的貿(mào)易展覽。年德國貿(mào)易展覽會(huì)占地70,000,000平方米。將使展覽的運(yùn)行的質(zhì)量先進(jìn)數(shù)十倍。本，節(jié)省了時(shí)間，提高了競爭力，并促進(jìn)其快速發(fā)展。次反復(fù)舉辦的展覽。由于沒有權(quán)威和有效的工業(yè)標(biāo)準(zhǔn)，展覽內(nèi)部的競爭出現(xiàn)混亂。這是違背了展覽業(yè)的健康發(fā)展,并導(dǎo)致展覽資源的分散和不良的展覽秩序。某些很高聲譽(yù)國際展覽會(huì)也遭受過類似不良展覽的影響，

　　

【正文】 pects which can apply emerce as follows. Before 12 months, you should set down your exhibition plan for the whole year and keep in touch with the anizer or its agent online to make sure whether there are trade barriers about your exhibits. If there are, your exhibit is meaningless unless you have longterm program. You should ask them for primary information including prevenient achievements, analysis report for exhibitors, exhibit catalogue, how many attendees e from target market and how many from our pany’s main service market, whether your petitors will attend, what kind of service about promotion will anizer offer, how will visitors find your stand and whether you can obtain the visitors’ information etc. Before 9 months, you should obtain the design permit from the anizer. Contact your actual and potential customers by and invite them to visit your stand. Practice has shown that those who invite customers actively can achieve better exhibit and trade effect than those who are passively waiting for customers. Recent research has shown that 83 percent of the most successful exhibitors (in terms of business generated and leads collected) had mailed their customers and prospects before the show (Source: Center for Exhibition Industry Research). You can send your own lists to preregistrants by including a ticket and a covering letter, giving them particular reasons to visit your stand. Six months back, carry through promotion and pay for spatial charge and other service in advance (you can choose online bank), speak for advertising promotion from service contractors and anizer. Most panies have their own Web sites, and these are increasingly being used by visitors to plan their visit and maximize their time at show. Since more and more exhibition sponsors provide links between exhibitors and exhibition Web Pages, exhibitors can improve their panies’ and Web Pages’s reputation and visitors can put technology question online or make an appointment with exhibitors. In order to make full use of this promotion opportunity, exhibitors can put product photograph and list their exhibition schedule on Web Pages. The photograph can also help visitors to recognize exhibitors on spot. At the same time, exhibitors can upload product demonstration for visitors to know their product first and go to exhibition hall to obtain the detailed information later. Take advantage of all publicity opportunities including catalogue/directory entries, news pages, banner advertising and hyperlinks to your own site. Exhibitions should be treated as an integral part of your marketing effort not as isolated events on the marketing calendar. Use the event to reenforce themes running in all media。 put “see us at stand. . .” flashes on existing advertising. The essentials to ensure the exhibit effect is “choose carefully, decide timely, prepare cannily and consummate followup”. Before 3 months, track product promotion activities. During the exhibition period, by reason of the fact that the product security system is in the charge of exhibitors and anizer does not answer for any accident that will happen in the exhibition hall like theft, pilferage, fire and so on, and exhibitors should insure that all the products are in transit or on exhibit. Transit of products can be consigned to transportation panies. These can be pleted on the . The exhibit listing that is sent to custom in duplicate, the inspection and testing certificate of exhibit that is issued by CCIB and the quarantine certificate of some food or fur can be electronized. Videlicet, exhibitors can realize a set of service including insurance, applying to customs, modity inspection and transportation by emerce. During exhibition, exhibitors should send the information about customer and potential business opportunity back to pany by so that the pany can handle the information and make response timely. After exhibition, exhibitors may send thanks card by . The exhibition may be over, but the job is only twothirds done. Enquiries must be followedup, leads tracked, results measured and performance evaluated if you want to ensure a good return on your investment and improve your participation next time around. 4 Conclusion It is concluded here that the bination of emerce and exhibition industry is certain because of their respective character that is mutually supplementary. In detail, exhibition industry can apply emerce prehensively and effectively from three aspects: exhibition guild, exhibition anizer and exhibitor. By using emerce, exhibition industry can settle business problem effectively, to improve management, to decrease cost largely and to catch market opportunity rapidly, hence establish a longterm, profitable business pattern. Emerce simplifies actual exhibition mechanism, decreases expenditure, saves time, improves petitiveness and boosts its rapid development. We believe that emerce is a newborn thing that has strong vital force. It will work on the exhibition industry continually. Enormous economic and social benefit will be generated owing to the bination of emerce and exhibition industry. How to accelerate their effective bination actively is an important question for discussion in the near future.