【文章內(nèi)容簡(jiǎn)介】 and petitors directly on the exhibition. They can catch the market information and trend and pute the relevant market data immediately. All this will act as the reference when the enterprise makes decisions. It is reported that sale online and online exhibition business grow very quickly. But the exhibition industry expands against this. According to the statistics from German trade exhibition association, the exhibitors of 2021 German trade exhibition increased 3 percent, therein, foreign exhibitors increased by percent. As for show area, 2021 German trade exhibition occupied 70,000,000 m2, with an increase of 3 percent when pared with the previous year. Germany’s exhibition hall is still expanding. The incremental exhibition area increased by 2 percent. Statistically it is shown that the total budget of German exhibitors for the 20212021 exhibitions is nearly 270 billion DM, average cost is DM, an increase of an 14 percent when pared with the previous year. After particularly analyzing the rising trend of professional exhibition and industry distribution, we find that IT industry grows most drivingly and widely. The abovementioned illustrates powerfully that IT work departments still need traditional mediatrade exhibition to expand and develop their business. Certainly, it does not mean that traditional exhibition should break away from emerce. In contrast, the new economy, whose key part is work Emerce and exhibition industry economy, changes human’s production and living manner not only in width but also in depth. As a fresh industry which promotes trade, business and culture munication, exhibition industry requires to absorb and utilize work and emerce technology to improve the pattern and technology of exhibition. This is for the development in new economy era. Exhibition industry can use emerce to settle business problem effectively, to improve management greatly, to decrease cost dominantly and to catch market opportunity rapidly, hence establish a longterm, profitable business pattern. The basic business principles still work here. Strategy making, flow controlling and profit obtaining still determine business subsistence. By using emerce, speed of pleting these basic factors will be boosted and the operating quality will be advanced severalfold. Emerce simplifies actual exhibition mechanism, decreases its cost, saves time, improves petitiveness and promotes its rapid development. For the time being, the application of IT by international wellknown exhibition panies is more wide and deep than by national panies. Therefore, national exhibition panies should expedite their steps to catch up. The most obvious feature of “exhibition in exhibition” which was held in Beijing in January is the appearance of some emerce panies servicing exhibition and exhibition software panies. The interposition of these science and technology panies improves Chinese exhibition management and abridges the gap between the national and international panies. Emerce and exhibition have bined closely. 3 Part II. How will exhibition industry apply emerce? Emerce means digitalization of information flow. It specializes in transferring, exchanging and processing information and data amazingly quickly, which promotes munication, increases information transparency and decreases bargaining cost. The exhibition’s essence is to spread information. So emerce and exhibition industry chime in easily. Exhibition industry bees a stage that gives full play to emerce. In detail, exhibition industry can apply emerce prehensively and effectively from three aspects as follows. Exhibition guild At present, we need a unitive exhibition guild, which is one of the main reasons for low quality and inferiorly repetitious exhibitions. Without authoritative and impactful industry criterion, exhibition inhouse petition appears disorder. This is against the healthy development of exhibition and results in resource decentralization and badordered industry. Even some international exhibitions with high reputation have been struck by similar exhibitions, which resulted in exhibitors’ distributary, substantive decrease of national and international show area. Exhibition cannot realize scalemanagement. After China’s entry into WTO, this kind of out of order petition will weaken our petitiveness. In order to harmonize exhibition activities, exhibition industry in most western countries established exhibition guild and industry criterion, which ameliorated their activities. We should refer to their industry management experience and establish relevant Web site. On this Web site: (1) Publicize detailed criterion and bylaw, make clear that anization with what kind of qualification can hold exhibition of which administrative level and what kind of content and exhibitor should meet what kind of industry standard etc. This will realize management standardization and avoid resource waste matters like inferiorly repetitious exhibitions. (2) List exhibition schedule held home and abroad (as to overseas exhibition schedule, you can refer to a Germany “Exhibition and Exposition calendar” in English, French and Germany or “Exposition Report” by Landon exposition information center). Enterprises will have steady anticipation and prepare for attending the exhibition or visiting the exhibitio