【導讀】Major“Non-NaturalProduct”O(jiān)TCBrands主要OTC品牌。鎮(zhèn)痛藥的處方藥與OTC. 奇正的競爭對手除“奔蓋”和“冰熱”外還有其它許

　　

【正文】 nsion) 治療性足擦劑 中管網(wǎng)制造業(yè)頻道 ALCiS key product differentiators 產(chǎn)品的差異 ? First, ALCiS products can provide recognizable relief from aches and pains. 產(chǎn)品提供了認可的消痛效果 ? Second, the patented and proprietary LDS delivers the active ingredients more quickly than traditional topical analgesics. 專利和獨家LDS技術更快釋放了活性 ? Third, ALCiS products are more in the style of cosmetics they do not have the odor, look, feel or marketing of the traditional style pain relief products. 產(chǎn)品適應方式很像化妝品，沒有氣味，外觀、感覺均類似 中管網(wǎng)制造業(yè)頻道 Other Additional Future Products 其它的產(chǎn)品 ? Some future products will be pain relievers while others will be within a spa products category. 將來一些產(chǎn)品為消痛，但可以作為 SPA的產(chǎn)品 ? All are included within the concept of a “total body therapy solution:” 這些包括全身的解決方案 – Massage Lotions, Massage Oils 按摩洗液，按摩油 – Foot Soaks 泡腳 – After Shave Balms 剃須后 – Cleansing Bars 清潔 BAR – Bath Salts 鹽浴 中管網(wǎng)制造業(yè)頻道 Other Additional Future Products 其它的產(chǎn)品 – Daily Exfoliating Cleansers – Dermal Renewing Lotions – AllDay Moisture Creams – Hydrating Creams – Ae Creams amp。 Eliminators – Shave Creams and Lotions – Self Tanning Lotions – Sunburn Treatments – Youth Facial Serums – Facial Scrubs – Eye Firming Serums – Dermatological Line (For Cosmetic Procedures) 中管網(wǎng)制造業(yè)頻道 Marketing Strategy 市場策略 ? ALCiS launched its products in the US to a broad base of customers in 2020. 06年上市產(chǎn)品給廣大的目標人群 ? ALCiS? plannedmarketing strategy is to have a nationwide campaign of direct response 計劃全國性的推廣戰(zhàn)役，印刷媒體和電視 (including print and television), physician oriented sampling programs and a public relations campaign, followed by expanded distribution through retail channels. 醫(yī)生的樣品計劃，各種零售渠道 ? ALCiS plans to expand its marketing and distribution internationally when its products have been successfully launched and established in the United States. 待產(chǎn)品在美國成功后，擬做全球品牌 中管網(wǎng)制造業(yè)頻道 Marketing Strategy ? ALCiS? proposed direct marketing activities include a national public relations campaign, 60second television spots, 30minute infomercials, home shopping works, print advertising and Interbased advertising. 計劃直接對消費者的推廣包括電視廣告、家庭購物網(wǎng)，印刷廣告和互聯(lián)網(wǎng)廣告 ? ALCiS? plan is designed to educate prospective customers while creating widespread awareness of its topical pain relief products and generating direct sales in key target markets. 計劃在建立局部止痛藥產(chǎn)品知名度和在主要市場產(chǎn)生銷售的同時教育消費者 ? ALCiS currently sells its products directly to consumers. Because ALCiS has minor product revenues relative to what it requires for success, ALCiS is not dependent upon any of its current customers to succeed. 現(xiàn)在由于銷售較少，通過直銷方法銷售 中管網(wǎng)制造業(yè)頻道 ? ALCiS intends to continue to market, and expand its full line of products as funds allow. 中管網(wǎng)制造業(yè)頻道 Market Overview ? Market Overview ? Major NonNatural Product OTC Brands ? Direct Natural Product Competitors: –Tiger Balm Case: Early Disappointment, Later Success –Capsasin Brands Case: Early Success, Later Disappointment –O24 Case: Failure –ALCiS Case ? Conclusion 中管網(wǎng)制造業(yè)頻道 Entering into the highly saturated mainstream US market will be an extremely challenging opportunity進入高度飽和的美國主流市場 將會非常挑戰(zhàn) ? Nearly all of our existing and potential petitors have longer operating histories, greater experience, greater name recognition, larger customer bases and significantly greater financial, technical and marketing resources than Qizheng. 幾乎所有的競爭對手已有多年的營運經(jīng)驗和客戶認可，較大的客戶群和財務狀況及市場資源 ? Due to their greater resources, Qizheng?s petitors are able to undertake more extensive marketing campaigns for their brands and services, and make more attractive offers to retail affiliates, marketing and sales talent, and others. 由于它們的資源充分，他們可以發(fā)動更大的市場戰(zhàn)役并給零售客戶提供更多的服務等 ? I cannot assure you that Qizheng will be able to pete successfully against your current or future petitors. 我不能保證奇正能夠夠戰(zhàn)勝現(xiàn)有的和將來的競爭對手 中管網(wǎng)制造業(yè)頻道 However, there may be a large upside opportunity 但市場仍有上升的機會 ? Tiger balm has shown that it can build a $50 M brand based on traditional Chinese medicine. – I believe that while they clearly had a low or negative ROI upon entering the US market, they may have found a marketing strategy which offers a high rate of return. –虎牌已證明能建立 5000萬 USD的草藥品牌 ? At the same time, the opportunity to sell directly to physicians and other healthcare professionals, for use in arthritis, gout, and other serious medical conditions, may present a major opportunity 同時直接銷售給醫(yī)生和其它醫(yī)療專業(yè)人員用于關節(jié)炎、痛風和其它疾患仍有較大機會