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【文章內(nèi)容簡(jiǎn)介】 the year 2025. As LCA and valuechain assessments have grown more robust and detailed over the years, so too has the level of transparency and accountability in the marketplace. The methods by which we measure and track environmental data have become so effective that every individual around the world can measure his or her environmental footprint. Worldwide, an EcoPoint system has been implemented to help people track, WeightWatchers style, their impact on the environment so that they can budget their consumption habits and behaviors accordingly. Flick on a lightswitch? 2 Points. Head into the office for work? 12 Points. Read the news online instead of in print? 1 Point.,17,?169。Future Think LLC | New York, NY | All Rights Reserved,2 | The Greenest Link: A Look Into the Future,Organizations are graded on not just their operations, but on the behavior of their employees as well. The Greenest organizations are those whose operations, value chains, products, services, and employees have the smallest aggregated impact. Certain Green leaders, such as Whole Foods and Toyota, have mandated that employees each spend no more than 1000 Points per week (the amount which has been deemed “sustainable” by the UN ’s Environmental Committee), both in and outside of work. Employees begin to list their EcoPoints on their r233。sum233。s and CVs, and these figures are validated as part of the standard background check performed by HR .,18,?169。Future Think LLC | New York, NY | All Rights Reserved,2 | The Greenest Link: Where We’re Headed,Over the next few years, organizations are going to realize compelling economic reasons for going Green. Some will find that Green means lowercosts in terms of raw materials and energy。 others will realize increased profits and demand due to new contracts with other institutions who require Green suppliers and vendors. CSR (Corporate Social Responsibility) reporting will grow increasingly robust and detailed as organizations seek to communicate the level of Green they’ve accomplished to their customers, partners, and shareholders.,19,?169。Future Think LLC | New York, NY | All Rights Reserved,2 | The Greenest Link: What Does It Mean For You?,What is one link in your organization’s value chain that you can, in the short term, make more environmentally responsible? What are the costsaving opportunities for your organization that also help reduce waste or emissions?,20,?169。Future Think LLC | New York, NY | All Rights Reserved,The Future of Green Business Strategy,The Four Trends We’ll Explore: 1 | Certifiably Green Green standards and certifications will change the competitive landscape of industries and the players within them. 2 | The Greenest Link It’s not just about what you make anymore—but about how (and where) you make it. 3 | The Green Seeds of Innovation The desire to go Green forces companies to reinvent products, services, and business models in ways we’ve never seen before. 4 | Green Goes Niche The story behind Green goes from mass to niche with highly targeted messages,21,?169。Future Think LLC | New York, NY | All Rights Reserved,3 | The Green Seeds of Innovation,Innovative companies are using Green as a platform for creating value around new product concepts, service strategies, and business models that represent disruptive change in the marketplace. For some companies where innovation once seemed illusive and ambiguous, environmental responsibility has become a goal around which new ideas are brought to life. It’s called “Green Hat” thinking—the type of idea generation and innovation that comes out of a singular focus on reducing one’s environmental impact as much as possible.,22,?169。Future Think LLC | New York, NY | All Rights Reserved,We’re beginning to see a new sort of industrial revolution today wherein many organizations are spending tremendous resources on trying to reinvent the processes, systems, products, and businesses we’ve grown comfortable with over the past century. Some companies start small—Whole Foods banning plastic shopping bags, for example。 while other companies have their
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