【文章內(nèi)容簡介】 roducing a new specific meaning. Others e from proper nouns such as names and place names, etc.。 Others can describe automobile performance。 And other integrate of Chinese elements with deep cultural connotation. In this paper, based on the collected automobile brand names, we summarize seven methods to name automobile brand. Being named after people European and American automobile brands have a long history. What39。s more, the western countries favorite individual ability and value. In order to promote selfrespect, many foreign brands are being named after people. RollsRoyce (RollsRoyce) is a famous luxury car maker and one of the world39。s largest producers of Aeroengine. The pany is cooperated by Charles Stewart Rolls and Henry Royce, created in 1904. And Abraham Lincoln names a Buick, Buick brand, etc. This kind of car brand has a long history and a profound cultural background, at the same time broadening the market and boosting sales. Alfa Romeo and Mercedes Benz were named after the founder. Aston Martin is the name of the creator and places together. 廣東海洋大學(xué) 2021 屆 本科生畢業(yè)論文 － 3 － Being named after animals Some animals can leave a good imagination. So car brands named after the animal are very mon. Nissan39。s Blue Bird is derived from the Belgian writer Maeterlinck (Maurice Maeterlinck) who has won the Nobel Prize for literature, pantomime of Blue Bird in 1911, which is a symbol of happiness in the future. And as the movie Transformers series, Chevrolet39。s bumblebee (Camaro), quickly catch on attention around the world. Jaguar (捷豹 ) reminds people of agile, speed special leopard。 Beetle (甲殼蟲 ) bine the shape and name of the car perfectly together, which is loved by people. Being named after simple alphanumeric bination Car brand is straightforward named after simple alphanumeric. It can let the consumer remember as soon as possible, and also reflect the unique charm of the brand. Such as Audi39。s A series, R series, Q series and so on. BMW X series, focusing on middletohighend car, are loved by consumers. Being named after the characters in the myths and legends A Mythical character usually has extraordinary power, giving a person a good dream, so car brands named after a mythical character is a mon way. Japan39。s Mazda, is the surname of the founder, Kojiro Matsuda. Because of the wrong English transliteration, Matsuda was spelled into Mazda. Actually, Mazda is originated from western Asia. A god, Geraldine Ferraro, Mazda, created iron and the civilization of vehicle. Chrysler’s Nemesis and Cupid are from the ancient Greek myth. Being named after ordinary words Many car brand names are not new, they are just some mon vocabulary as its brand. But these seemingly ordinary vocabulary are not normal, they often have good morals. For example, Crown owned by Toyota shows a noble royal style, the Britain39。s Triumph (Triumph) car symbols triumphant return, etc. Being named after title, position and other identity This way of naming can show the position of car brand, such as Nissan39。s President, Duke, Chrysler39。s Emperor, Baron, Cadillac39。s Head and so on. Being named after the inventing words without specific meaning Each brand hopes to have unique characteristics. When satisfactory brand name cannot be found in the existing vocabulary, producers turned to create the brand name. These words have good pronunciation and are easy to remember and read. Japan39。s Toyota, Lexus itself is meaningless. The pany spent $35000, an American named pany, named as Lexus. 廣東海洋大學(xué) 2021 屆 本科生畢業(yè)論文 － 4 － English pronunciation of the word Lexus closes to Luxury reminding people of the vehicle39。s identity. Western car brand name is derived from the above factors. They are in line with their own habits and cultural factors. The automobile trademark words itself contains the culture of the original country, and have different origins. Some e from person’s names, some e from literary works, and some e from the characteristics of the place output and so on. But when foreign brands want to perate into Chinese market, the name must accord with the national condition of China and China39。s own language and culture habits. The increasing car sales figures in China market have pletely changed the position of global sales. Foreign auto giants are targeted to China market. Transnational automobile giants are aware of that a good name not only shows the characteristics of the car itself, but also corresponds to the local culture. The name with Chinese flavor, of course, will be more popular. Many panies also adapt to the tide that localize foreign car name, which can suit the multitude of Chinese consumers, and make fat profits. Thus, the importance of respecting the Chinese culture can39。t be ignored in the automobile market. In addition, when translating automobile brand names , we should follow the following principles: The principles To do car name translation, we should follow some principles, reflecting the car modity information。 be lively and interesting, be easy to remember and paying attention to cultural differences. These principles should be considered when translating car names. Reflecting car modity information Brand name is the reflection of modity quality, material， usage and so on. Product name should provide a certain amount of information, to make consumers has a general understanding for the goods after seeing the brand. Foreign brands are named after the person names, place names, lacking this function to reflect car modity information. However, we can take advantage of the Chinese characteristics in the process of translation, selecting suitable words. Such as Benchi(奔馳 ), the name Ma Zida(馬自達(dá) ) makes people easily connect the car with good performance and means of transportation.