消費者資源全面概述(編輯修改稿)
2025-03-23 07:14 本頁面
【文章內(nèi)容簡介】 俗擱大碗」 ? Wealth ?董、珠寶、定存、基金、股票、債券等有價證券。 ? Wealthy family 特徵－－ Age FLC Expenditure highly valued ? 目標資產(chǎn)豐富者的市場機會 ? 能減輕家務(wù)的產(chǎn)品／服務(wù) ? 能提昇「生理自我」的產(chǎn)品 ? 能提昇「心理自我」的產(chǎn)品 ? 能彰顯「與眾不同」的產(chǎn)品 ? 能方便即時滿足的產(chǎn)品 ? 能保障生命財產(chǎn)安全的產(chǎn)品 ? Credit ? 信用、借貸相當於經(jīng)濟資源的暫時擴充，但最終仍得從所有資金中扣除。 ? Credit 的熱衷者 ? Credit 的隱憂 ? 時間資源 Are you timecrunched? ? ? I often feel under stress when I don’ t have enough time. ? When I need more time, I tend to cut back on my sleep. ? At the end of the day, I often feel that I haven’ t acplished what I set out to do. ? Are You TimeCrunched? ? I worry that I don’ t spend enough time with my family or friends. ? Sometimes I feel that my spouse doesn’ t know who I am anymore. ? I feel trapped in a daily routine. ? I feel that I’ m constantly under stress trying to acplish more than I can handle. ? 時間資源 ? 時間資源與經(jīng)濟資源之間的 “ zerosum” game ? Time Budgets 工作時間 休閑時間 必需／義務(wù)時間 ? Timestyles: How consumers allocate time among
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