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P 6 MSource: CMMS 2023 Spring, Target: Male 2040 Page 16 TV TV is still a dominant medium in China highest coverage Average 90% highest share of spending among all media 70%+ TV Coverage by Market /Yesterday 0102030405060708090100AverageBJSH GZ CDTJSYJN NJWHFZ XAKM CQXMShZHZZZQDDLHRBCC NC NB HF NN CSTY SZ FSHK% Source: CMMS 2023 Spring (30 cities), Target: Male 2040 TV Basic statistics No. of color TV sets/100HH in Urban areas 116 No. of TV sets/100HH in Rural areas 102 Television coverage of population 93% Viewing Behaviour ? In China, the prime time range is within 18:30 to 22:00 ? Higher viewership on weekends – with the exception in South China, . Guangzhou, where the viewership is higher on weekdays Watching TV the key leisure activities 05010015020025039。4 1 4 1524253435444554556465+2023 2023minute 050100150200250T o t a l M a l e F e m a l e2023 2023minute Source: CSM Average 3 hours / day No gender basis, elder watch more City TV City cable County TVs Provincial Satellite TV Provincial TV Cable National TV (CCTV) Structure of TV National Provincial Local CCTV Anhui Buying TV in Anhui Province AnhuiTV Buying TV in Anhui Province JiangsuTV Buying TV in Anhui Province Local HeifeiTV Buying TV in Anhui Province Prefecture City TV Buying TV in Anhui Province County City TV Buying TV in Anhui Province Page 33 One city rep