一筆零售業(yè)務(wù)分析(編輯修改稿)
2025-03-21 02:26 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 流行款式 v基本款 ? Will give insight into customer profile changes in season 可以給出銷(xiāo)售季內(nèi)顧客分類(lèi)人群的變化 ? Significant changes in customer profile are evident 明顯的變化 ? Review outstanding orders 回顧大的訂單，看是否需要繼續(xù)進(jìn)貨 ? Review visual merchandising guidelines 視覺(jué)營(yíng)銷(xiāo)的指導(dǎo)作用 12 Copyright: James Clark and Prentice Day 13 Copyright: James Clark and Prentice Day Key measures – 80/20 rule 二八法則 ? 80/20 rule 二八法則 ? Rule that 80% of business will e from 20% of options 真正的 80％營(yíng)業(yè)利潤(rùn)都是從 20％的貨品種類(lèi)中得來(lái)得 ? Best sellers and key lines should drive the business 暢銷(xiāo)貨是主力軍，推動(dòng)經(jīng)營(yíng) ? The greater percentage of options driving the business implies under potentialisation of range 推動(dòng)經(jīng)營(yíng)的貨品種類(lèi)比例越大，超過(guò) 20%，狀況越遭 ? Reference point 參照點(diǎn) ? Sales and stock mixes by option 產(chǎn)品的銷(xiāo)售和庫(kù)存 ? Timing 長(zhǎng)度周期 ? As required 根據(jù)需要 ? Oute of review ? Understanding of width/depth dynamics of product area 了解產(chǎn)品種類(lèi)的寬度和深度（種類(lèi)和數(shù)量） 14 Copyright: James Clark and Prentice Day Key measures 80/20 rule example Example 1 Sales 銷(xiāo)售 Mix比例 Stock 庫(kù)存 Mix比例 Options Mix 80% of sales 1000 80% 1000 80% 20 20% 20% of sales 250 20% 250 20% 80 80% Total sales 1250 100% 1250 100% 100 100% Example 2 Sales Mix Stock Mix Options Mix 80% of sales 1000 80% 650 52% 20 20% 20% of sales 250 20% 600 48% 80 80% Total sales 1250 100% 1250 100% 100 100% 15 Copyright: James Clark and Prentice Day Analysis summary 總結(jié) ? In season product analysis allows 在銷(xiāo)售季中進(jìn)行各種分析 ? Increase business on best selling styles 增長(zhǎng)對(duì)暢銷(xiāo)品的銷(xiāo)售 ? De risking of poor selling styles 對(duì)賣(mài)不出的產(chǎn)品種類(lèi)采取方法 ? Actual performance against range plan presumptions 真正的銷(xiāo)售情況和當(dāng)初的預(yù)想差距 ? Update on trend performance and position in the market 緊跟時(shí)尚，更好的在市場(chǎng)中定位 ? Effective in season product analysis relies on 在銷(xiāo)售季中進(jìn)行各種分析需要以下幾點(diǎn) ? Timely analysis 定時(shí)進(jìn)行分析 ? Flexible supply chain 多種渠道的供貨商 ? Strong and instant decisions based on objective facts 根據(jù)現(xiàn)實(shí) 情況果斷快速的作出決定。 16 Copyright: James Clark and Prentice Day WSSI Weekly, sales, stock and intake 每周銷(xiāo)售、庫(kù)存和配貨 17 Copyright: James Clark and Prentice Day Key measures WSSI 關(guān)鍵解決方法 —WSSI ? Financial measurement of performance centres on WSSI
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