【正文】 銷售周數(shù) 247。 店鋪數(shù)量 ? 100/10 weeks/2 stores = 5 units sold per week per store 100件 /10周 /2家店鋪 =每周、每家店鋪賣 5件 ? The higher the rate of sale, the faster the trend/option is selling 得出的數(shù)字越大，說明這個(gè)流行趨勢(shì)的產(chǎn)品賣的越快 ? Trend reviews will confirm any pattern in overall product reaction ? High fashion trends v basic trends 流行款式 v基本款 ? Will give insight into customer profile changes in season 可以給出銷售季內(nèi)顧客分類人群的變化 ? Significant changes in customer profile are evident 明顯的變化 ? Review outstanding orders 回顧大的訂單，看是否需要繼續(xù)進(jìn)貨 ? Review visual merchandising guidelines 視覺營銷的指導(dǎo)作用 12 Copyright: James Clark and Prentice Day 13 Copyright: James Clark and Prentice Day Key measures – 80/20 rule 二八法則 ? 80/20 rule 二八法則 ? Rule that 80% of business will e from 20% of options 真正的 80％營業(yè)利潤都是從 20％的貨品種類中得來得 ? Best sellers and key lines should drive the business 暢銷貨是主力軍，推動(dòng)經(jīng)營 ? The greater percentage of options driving the business implies under potentialisation of range 推動(dòng)經(jīng)營的貨品種類比例越大，超過 20%，狀況越遭 ? Reference point 參照點(diǎn) ? Sales and stock mixes by option 產(chǎn)品的銷售和庫存 ? Timing 長度周期 ? As required 根據(jù)需要 ? Oute of review ? Understanding of width/depth dynamics of product area 了解產(chǎn)品種類的寬度和深度（種類和數(shù)量） 14 Copyright: James Clark and Prentice Day Key measures 80/20 rule example Example 1 Sales 銷售 Mix比例 Stock 庫存 Mix比例 Options Mix 80% of sales 1000 80% 1000 80% 20 20% 20% of sales 250 20% 250 20% 80 80% Total sales 1250 100% 1250 100% 100 100% Example 2 Sales Mix Stock Mix Options Mix 80% of sales 1000 80% 650 52% 20 20% 20% of sales 250 20% 600 48% 80 80% Total sales 1250 100% 1250 100% 100 100% 15 Copyright: James Clark and Prentice Day Analysis summary 總結(jié) ? In season product analysis allows 在銷售季中進(jìn)行各種分析 ? Increase business on best selling styles 增長對(duì)暢銷品的銷售 ? De risking of poor selling styles 對(duì)賣不出的產(chǎn)品種類采取方法 ? Actual performance against range plan presumptions 真正的銷售情況和當(dāng)初的預(yù)想差距 ? Update on trend performance and position in the market 緊跟時(shí)尚，更好的在市場(chǎng)中定位 ? Effective in season product analysis relies on 在銷售季中進(jìn)行各種分析需要以下幾點(diǎn) ? Timely analysis 定時(shí)進(jìn)行分析 ? Flexible supply chai