一筆零售業(yè)務分析-展示頁
2025-03-09 02:26本頁面
【正文】 謝謝大家 Any questions? 請?zhí)釂? 30 Copyright: James Clark and Prentice Day 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH 。 銷售周數(shù) 247。Analysis of a retail business 一筆零售業(yè)務分析 James Clark 1 Copyright: James Clark and Prentice Day Dynamics of in season trading 當季銷售的動力 ? Why review performance in season? 為什么回顧很重要 ? Plans set up to a year in advance 計劃都是在一年之前制定的 ? Range planning is based on averages 按照平均水平來計劃種類 ? Risk management to business 經(jīng)營中的風險管理 ? Business requirements change 經(jīng)營要求的轉變 ? New opportunities arise 從中發(fā)現(xiàn)新的機遇的出現(xiàn) ? Drive performance on best sellers styles 繼續(xù)銷售暢銷產(chǎn)品 2 Copyright: James Clark and Prentice Day Key measures – Weekly and monthly review 每周和每月的回顧 ? Product 產(chǎn)品 ? Weeks cover 一周的量 ? Sell through analysis 通過分析來銷售 ? Trend review 對流行趨勢的回顧 ? Line monitors 線性監(jiān)視 ? 80/20 rule 二八法則 3 Copyright: James Clark and Prentice Day 4 Copyright: James Clark and Prentice Day Key measures – weeks cover 周覆蓋 ? Weeks cover 可供銷售幾周的時間 ? Most used analysis tool 分析中最長用的方法 ? Measures amount of stock available in weeks at current trends 估量出在現(xiàn)有情況下幾周后的庫存量 ? Expressed as of now (spot cover) or for a specific time period (average cover) 對于一段具體的時間 ? Reference point 參照點 ? Sales and stock levels 銷售和庫存的關系 ? Timing 長度周期 ? Weekly and as required 每周進行 ? Oute of review 成果 ? Repeats on best sellers, reductions/cancellations on worst sellers 繼續(xù)銷售暢銷貨，及時對賣不出的貨進行打折清貨 ? Review total stock levels required in product area 了解產(chǎn)品銷售所需的實際庫存 5 Copyright: James Clark and Prentice Day Key measures – weeks cover 周覆蓋 ? Spot cover calculation 某一家店鋪的周覆蓋方法 ? (stock/sales) 庫存 除以 銷售量 ? (1000/100) = 10 weeks worth of stock 夠十周銷售的庫存 ? Average cover calculation 平均的計算方法 ? (((stock+stock+stock)/3)/((sales+sales+sales)/3)) ? (((1000+750+850)/3)/((100+100+85)/3)) ? ((2600/3)=867/(285/3)=92)=9 ? The right weeks cover for the product area will depend on lead times and the weeks in the future the option will no longer need to be stocked 正確的庫存量是由訂貨至交貨的時間決定的 ? If
教學課件相關推薦
鄂ICP備17016276號-1