一筆零售業(yè)務(wù)分析-文庫(kù)吧資料
2025-03-07 02:26本頁(yè)面
【正文】 3個(gè)月 :這年的銷(xiāo)售增長(zhǎng) ,降價(jià)和庫(kù)存控制 ? New stock seems to have established itself and is now selling 新的庫(kù)存看起來(lái)已經(jīng)形成并在銷(xiāo)售 Sales % Plan % Year Mkdn % Plan % Year Stock % Plan % Year Month 3 478 6% 13% 251 17% 3% 2153 3% 17% 23 Copyright: James Clark and Prentice Day Key measures WSSI example 關(guān)鍵解決方法 —WSSI實(shí)例 ? What is WSSI telling us about this business? 關(guān)于這筆生意 WSSI告訴我們什么 ? ? Month 4: Sales growth is slowing, stocks are building 第 4個(gè)月 :銷(xiāo)售增長(zhǎng)緩慢 ,庫(kù)存出現(xiàn) ? Range rejection starting to show through 開(kāi)始有拒絕的現(xiàn)象 Sales % Plan % Year Mkdn % Plan % Year Stock % Plan % Year Month 4 424 4% 7% 10 7% 24% 2081 10% 7% 24 Copyright: James Clark and Prentice Day Key measures WSSI example 關(guān)鍵解決方法 —WSSI實(shí)例 ? What is WSSI telling us about this business? 關(guān)于這筆生意 WSSI告訴我們什么 ? ? Month 5: Month 4 trend worsens. 第五個(gè)月 :比第 4個(gè)月更糟 ? Problems beginning to grow. Markdown money available to spend 問(wèn)題開(kāi)始增多 ,降價(jià)費(fèi)用開(kāi)始需要 Sales % Plan % Year Mkdn % Plan % Year Stock % Plan % Year Month 5 516 8% 2% 11 6% 12% 1680 13 2% 25 Copyright: James Clark and Prentice Day Key measures WSSI example 關(guān)鍵解決方法 —WSSI實(shí)例 ? What is WSSI telling us about this business? 關(guān)于這筆生意 WSSI告訴我們什么 ? ? Month 6: Sales and stock under control 第 6個(gè)月 :銷(xiāo)售和庫(kù)存 ? Heavy markdown spend used to recover position 大量的降價(jià)花費(fèi)用來(lái)填補(bǔ)空缺 Sales % Plan % Year Mkdn % Plan % Year Stock % Plan % Year Month 6 422 0% 15% 425 21% 9% 1481 1% 3% 26 Copyright: James Clark and Prentice Day Confused ?疑惑 ? 27 Copyright: James Clark and Prentice Day Key measures – WSSI 關(guān)鍵解決方法 WSSI ? WSSI example showed a six month period 為期六個(gè)月的WSSI實(shí)例 ? Review of WSSI in season would prevent the example from WSSI回顧將會(huì)防止實(shí)例的發(fā)生 ? Stock problem would have been resolved sooner 庫(kù)存問(wèn)題將很快解決 ? Use of markdown in season could have prevented stock levels growing 在銷(xiāo)售季節(jié)運(yùn)用降價(jià)手段將限制庫(kù)存增長(zhǎng) ? Would not have had to use so much markdown to solve the problem in month 6 在第 6個(gè)月將不會(huì)運(yùn)用降價(jià)銷(xiāo)售的方法解決問(wèn)題 ? Real life WSSI reviewed and forecasted by week 現(xiàn)實(shí)中每周WSSI回顧與預(yù)測(cè) 28 Copyright: James Clark and Prentice Day WSSI summary WSSI 概要 ? WSSI sets business expectations WSSI設(shè)置商業(yè)期望值 ? Main financial reviews centre around WSSI 主要的 WSSI的中心的財(cái)務(wù)回顧 ? WSSI drives reforecasting and dictates a trading strategy to achieve plans WSSI使之重新預(yù)測(cè)并規(guī)定一個(gè)貿(mào)易戰(zhàn)略去完成計(jì)劃 ? Changes to WSSI forecasts will show impacts on WSSI預(yù)測(cè)的變化將有影響 ? Sales, markdown spend, stock levels and so profit 銷(xiāo)售 ,降價(jià)花費(fèi) ,庫(kù)存等級(jí)和利潤(rùn) 29 Copyright: James Clark and Prentice Day Thank you !
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