【正文】 品的銷售和庫存 ? Timing 長度周期 ? As required 根據需要 ? Oute of review ? Understanding of width/depth dynamics of product area 了解產品種類的寬度和深度（種類和數量） 14 Copyright: James Clark and Prentice Day Key measures 80/20 rule example Example 1 Sales 銷售 Mix比例 Stock 庫存 Mix比例 Options Mix 80% of sales 1000 80% 1000 80% 20 20% 20% of sales 250 20% 250 20% 80 80% Total sales 1250 100% 1250 100% 100 100% Example 2 Sales Mix Stock Mix Options Mix 80% of sales 1000 80% 650 52% 20 20% 20% of sales 250 20% 600 48% 80 80% Total sales 1250 100% 1250 100% 100 100% 15 Copyright: James Clark and Prentice Day Analysis summary 總結 ? In season product analysis allows 在銷售季中進行各種分析 ? Increase business on best selling styles 增長對暢銷品的銷售 ? De risking of poor selling styles 對賣不出的產品種類采取方法 ? Actual performance against range plan presumptions 真正的銷售情況和當初的預想差距 ? Update on trend performance and position in the market 緊跟時尚，更好的在市場中定位 ? Effective in season product analysis relies on 在銷售季中進行各種分析需要以下幾點 ? Timely analysis 定時進行分析 ? Flexible supply chain 多種渠道的供貨商 ? Strong and instant decisions based on objective facts 根據現(xiàn)實 情況果斷快速的作出決定。Analysis of a retail business 一筆零售業(yè)務分析 James Clark 1 Copyright: James Clark and Prentice Day Dynamics of in season trading 當季銷售的動力 ? Why review performance in season? 為什么回顧很重要 ? Plans set up to a year in advance 計劃都是在一年之前制定的 ? Range planning is based on averages 按照平均水平來計劃種類 ? Risk management to business 經營中的風險管理 ? Business requirements change 經營要求的轉變 ? New opportunities arise 從中發(fā)現(xiàn)新的機遇的出現(xiàn) ? Drive performance on best sellers styles 繼續(xù)銷售暢銷產品 2 Copyright: James Clark and Prentice Day Key measures – Weekly and monthly review 每周和每月的回顧 ? Product 產品 ? Weeks cover 一周的量 ? Sell through analysis 通過分析來銷售 ? Trend review 對流行趨勢的回顧 ? Line monitors 線性監(jiān)視 ? 80/20 rule 二八法則 3 Copyright: James Clark and Prentice Day 4 Copyright: James Clark and Prentice Day Key measures – weeks cover 周覆蓋 ? Weeks cover 可供銷售幾周的時間 ? Most used analysis tool 分析中最長用的方法 ? Measures amount of stock available in weeks at current trends