一筆零售業(yè)務分析(參考版)
2025-03-05 02:26本頁面
【正文】 16 Copyright: James Clark and Prentice Day WSSI Weekly, sales, stock and intake 每周銷售、庫存和配貨 17 Copyright: James Clark and Prentice Day Key measures WSSI 關鍵解決方法 —WSSI ? Financial measurement of performance centres on WSSI WSSI財務管理表現 ? Measures the financial health of the product area 測試產品利于的財務狀況 ? Used in planning process to set out financial plans 在制定財務計劃的過程中的運用 ? Used in season to forecast end of season results 預測銷售季節(jié)末的狀況 ? Planned and forecasted at product age level 關于產品等級計劃和預測 ? Past season stock 過去季節(jié)的庫存 ? Current season stock 目前的季節(jié)庫存 ? Next season stock 下個季節(jié)的庫存 ? Reference point 參考要點 ? Cash sales, cash markdown, cash intake, cash stock levels 現金銷售，現金打折，現金配貨，現金庫存等級 18 Copyright: James Clark and Prentice Day Key measures – WSSI 關鍵解決方法 —WSSI ? WSSI continued WSSI繼續(xù) ? Timing 時間安排 ? Weekly or monthly 每周或每月 ? Oute of review 回顧的結果 ? Sets in season trading strategy 季節(jié)貿易戰(zhàn)略設置 ? Category management review 種類管理回顧 19 Copyright: James Clark and Prentice Day Key measures – WSSI example 關鍵解決方法 —WSSI實例 Sales Plan Year Mkdn Plan Year Stock Plan Year Month 1 251 9% 10% 66 288% 48% 2023 6% 26% Month 2 261 12% 7% 7 250% 0% 2482 5% 19% Month 3 478 6% 13% 178 17% 3% 2153 3% 17% Month 4 424 4% 7% 10 7% 24% 2081 10% 7% Month 5 516 8% 2% 11 6% 12% 1680 13% 2% Month 6 422 0% 15% 425 21% 9% 1481 1% 3% 20 Copyright: James Clark and Prentice Day Key measures – WSSI example 關鍵解決方法 —WSSI實例 ? What is WSSI telling us about this business? 關于這筆生意 WSSI告訴我們什么 ? Month 1: Sales, markdown spend stock levels poor 第一個月 :銷售 ,降價花費和庫存等級 ? Bad start to season, implying lack of new stock and reliance on sale offers for turnover 這是不好的開頭 ,暗示著缺少新的庫存和銷售 周轉資金 Sales % Plan % Year Mkdn % Plan % Year Stock % Plan % Year Month 1 251 9% 10% 66 288% 48% 2023 6% 26% 21 Copyright: James Clark and Prentice Day Key measures WSSI example 關鍵解決方法 —WSSI實例 ? What is WSSI telling us about this business? 關于這筆生意 WSSI告訴我們什么 ? ? Month 2: Stock position improving, sales and markdown poor 第 2個月 :庫存位置增加 ,銷售和降價慘淡 ? Stock now flowing in, but impact on sales line small 庫存流入 ,但對銷售影響不大 Sales % Plan % Year Mkdn % Plan % Year Stock % Plan % Year Month 2 261 12% 7% 73 250% 0% 2482 5% 19% 22 Copyright: James Clark and Prentice Day Key measures WSSI example 關鍵解決方法 —WSSI實例 ? What is WSSI telling us about this business? 關于這筆生意 WSSI告訴我們什么 ? ? Month 3: Sales grow on the year, markdown stock controlled 第
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