一筆零售業(yè)務(wù)分析-文庫(kù)吧在線文庫(kù)
【正文】 1% 9% 1481 1% 3% 26 Copyright: James Clark and Prentice Day Confused ?疑惑 ? 27 Copyright: James Clark and Prentice Day Key measures – WSSI 關(guān)鍵解決方法 WSSI ? WSSI example showed a six month period 為期六個(gè)月的WSSI實(shí)例 ? Review of WSSI in season would prevent the example from WSSI回顧將會(huì)防止實(shí)例的發(fā)生 ? Stock problem would have been resolved sooner 庫(kù)存問(wèn)題將很快解決 ? Use of markdown in season could have prevented stock levels growing 在銷售季節(jié)運(yùn)用降價(jià)手段將限制庫(kù)存增長(zhǎng) ? Would not have had to use so much markdown to solve the problem in month 6 在第 6個(gè)月將不會(huì)運(yùn)用降價(jià)銷售的方法解決問(wèn)題 ? Real life WSSI reviewed and forecasted by week 現(xiàn)實(shí)中每周WSSI回顧與預(yù)測(cè) 28 Copyright: James Clark and Prentice Day WSSI summary WSSI 概要 ? WSSI sets business expectations WSSI設(shè)置商業(yè)期望值 ? Main financial reviews centre around WSSI 主要的 WSSI的中心的財(cái)務(wù)回顧 ? WSSI drives reforecasting and dictates a trading strategy to achieve plans WSSI使之重新預(yù)測(cè)并規(guī)定一個(gè)貿(mào)易戰(zhàn)略去完成計(jì)劃 ? Changes to WSSI forecasts will show impacts on WSSI預(yù)測(cè)的變化將有影響 ? Sales, markdown spend, stock levels and so profit 銷售 ,降價(jià)花費(fèi) ,庫(kù)存等級(jí)和利潤(rùn) 29 Copyright: James Clark and Prentice Day Thank you ! 謝謝大家 Any questions? 請(qǐng)?zhí)釂?wèn) 30 Copyright: James Clark and Prentice Day 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH 。 店鋪數(shù)量 ? 100/10 weeks/2 stores = 5 units sold per week per store 100件 /10周 /2家店鋪 =每周、每家店鋪賣 5件 ? The higher the rate of sale, the faster the trend/option is selling 得出的數(shù)字越大，說(shuō)明這個(gè)流行趨勢(shì)的產(chǎn)品賣的越快 ? Trend reviews will confirm any pattern in overall product reaction ? High fashion trends v basic trends 流行款式 v基本款 ? Will give insight into customer profile changes in season 可以給出銷售季內(nèi)顧客分類人群的變化 ? Significant changes in customer profile are evident 明顯的變化 ? Review outstanding orders 回顧大的訂單，看是否需要繼續(xù)進(jìn)貨 ? Review visual merchandising guidelines 視覺(jué)營(yíng)銷的指導(dǎo)作用 12 Copyright: James Clark and Prentice Day 13 Copyright: James Clark and Prentice Day Key measures – 80/20 rule 二八法則 ? 80/20 rule 二八法則 ? Rule that 80% of business will e from 20% of options 真正的 80％營(yíng)業(yè)利潤(rùn)都是從 20％的貨品種類中得來(lái)得 ? Best sellers and key lines should drive the business 暢銷貨是主力軍，推動(dòng)經(jīng)營(yíng) ? The greater percentage of options driving the business implies under potentialisation of range 推動(dòng)經(jīng)營(yíng)的貨品種類比例越大，超過(guò) 20%，狀況越遭 ? Reference point 參照點(diǎn) ? Sales and stock mixes by option 產(chǎn)
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