一筆零售業(yè)務分析-文庫吧在線文庫
【正文】 1% 9% 1481 1% 3% 26 Copyright: James Clark and Prentice Day Confused ?疑惑 ? 27 Copyright: James Clark and Prentice Day Key measures – WSSI 關鍵解決方法 WSSI ? WSSI example showed a six month period 為期六個月的WSSI實例 ? Review of WSSI in season would prevent the example from WSSI回顧將會防止實例的發(fā)生 ? Stock problem would have been resolved sooner 庫存問題將很快解決 ? Use of markdown in season could have prevented stock levels growing 在銷售季節(jié)運用降價手段將限制庫存增長 ? Would not have had to use so much markdown to solve the problem in month 6 在第 6個月將不會運用降價銷售的方法解決問題 ? Real life WSSI reviewed and forecasted by week 現(xiàn)實中每周WSSI回顧與預測 28 Copyright: James Clark and Prentice Day WSSI summary WSSI 概要 ? WSSI sets business expectations WSSI設置商業(yè)期望值 ? Main financial reviews centre around WSSI 主要的 WSSI的中心的財務回顧 ? WSSI drives reforecasting and dictates a trading strategy to achieve plans WSSI使之重新預測并規(guī)定一個貿易戰(zhàn)略去完成計劃 ? Changes to WSSI forecasts will show impacts on WSSI預測的變化將有影響 ? Sales, markdown spend, stock levels and so profit 銷售 ,降價花費 ,庫存等級和利潤 29 Copyright: James Clark and Prentice Day Thank you ! 謝謝大家 Any questions? 請?zhí)釂? 30 Copyright: James Clark and Prentice Day 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH 。 店鋪數(shù)量 ? 100/10 weeks/2 stores = 5 units sold per week per store 100件 /10周 /2家店鋪 =每周、每家店鋪賣 5件 ? The higher the rate of sale, the faster the trend/option is selling 得出的數(shù)字越大，說明這個流行趨勢的產品賣的越快 ? Trend reviews will confirm any pattern in overall product reaction ? High fashion trends v basic trends 流行款式 v基本款 ? Will give insight into customer profile changes in season 可以給出銷售季內顧客分類人群的變化 ? Significant changes in customer profile are evident 明顯的變化 ? Review outstanding orders 回顧大的訂單，看是否需要繼續(xù)進貨 ? Review visual merchandising guidelines 視覺營銷的指導作用 12 Copyright: James Clark and Prentice Day 13 Copyright: James Clark and Prentice Day Key measures – 80/20 rule 二八法則 ? 80/20 rule 二八法則 ? Rule that 80% of business will e from 20% of options 真正的 80％營業(yè)利潤都是從 20％的貨品種類中得來得 ? Best sellers and key lines should drive the business 暢銷貨是主力軍，推動經營 ? The greater percentage of options driving the business implies under potentialisation of range 推動經營的貨品種類比例越大，超過 20%，狀況越遭 ? Reference point 參照點 ? Sales and stock mixes by option 產
教學課件相關推薦
鄂ICP備17016276號-1