一筆零售業(yè)務(wù)分析(文件)
【正文】 如果訂貨至交貨的時間超過十周，這個款式依然流行，那么就需要補貨 6 Copyright: James Clark and Prentice Day 7 Copyright: James Clark and Prentice Day Key measures – Sell through analysis 通過售出率分析 ? Sell through analysis ? Measures the amount sold of each option against total buy 按每款貨品的銷售量和進貨總量分析 ? Best sellers will have a higher sell through than average 銷售中高出平均售出率的產(chǎn)品就屬于暢銷品 ? Measures performance to date but also predicts which styles will sell out 了解現(xiàn)在的情況，同時還要對以后暢銷的款式進行預(yù)測 ? Reference point 參照點 ? Sales analysis by option/colour 顏色種類都是銷售分析中的因素 ? Timing 長度周期 ? Weekly 每周進行 ? Oute of review 分析的成果 ? Repeats on best sellers, reductions/cancellations on worst sellers 持續(xù)暢銷物品的銷售，對死貨進行降價和清貨 ? Review of quantities on options to be delivered 決定即將到貨的交貨數(shù)量 8 Copyright: James Clark and Prentice Day Key measures Sell through analysis 通過售出率分析 ? Sell through calculation 售出率的計算方法 ? (Sales/Buy)*100 （銷售量 除以 進貨量）乘以 100 ? (200/400)*100 = 50% ? The higher the sell through percentage, the more has been sold 得到的百分比越大，說明賣出的越多。 16 Copyright: James Clark and Prentice Day WSSI Weekly, sales, stock and intake 每周銷售、庫存和配貨 17 Copyright: James Clark and Prentice Day Key measures WSSI 關(guān)鍵解決方法 —WSSI ? Financial measurement of performance centres on WSSI WSSI財務(wù)管理表現(xiàn) ? Measures the financial health of the product area 測試產(chǎn)品利于的財務(wù)狀況 ? Used in planning process to set out financial plans 在制定財務(wù)計劃的過程中的運用 ? Used in season to forecast end of season results 預(yù)測銷售季節(jié)末的狀況 ? Planned and forecasted at product age level 關(guān)于產(chǎn)品等級計劃和預(yù)測 ? Past season stock 過去季節(jié)的庫存 ? Current season stock 目前的季節(jié)庫存 ? Next season stock 下個季節(jié)的庫存 ? Reference point 參考要點 ? Cash sales, cash markdown, cash intake, cash stock levels 現(xiàn)金銷售，現(xiàn)金打折，現(xiàn)金配貨，現(xiàn)金庫存等級 18 Copyright: James Clark and Prentice Day Key measures – WSSI 關(guān)鍵解決方法 —WSSI ? WSSI continued WSSI繼續(xù) ? Timing 時間安排 ? Weekly or monthly 每周或每月 ? Oute of review 回顧的結(jié)果 ? Sets in season trading strategy 季節(jié)貿(mào)易戰(zhàn)略設(shè)置 ? Category management review 種類管理回顧 19 Copyright: James Clark and Prentice Day Key measures – WSSI example 關(guān)鍵解決方法 —WSSI實例 Sales Plan Year Mkdn Plan Year Stock Plan Year Month 1 251 9% 10% 66 288% 48% 2023 6% 26% Month 2 261 12% 7% 7 250% 0% 2482 5% 19% Month 3 478 6% 13% 178 17% 3% 2153 3% 17% Month 4 424 4% 7% 10 7% 24% 2081 10% 7% Month 5 516 8% 2% 11 6% 12% 1680 13%
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