著名dm公司ncr香港星辰銀行客戶細分方案(1)(編輯修改稿)
2025-03-19 13:37 本頁面
【文章內(nèi)容簡介】 ement Wealth Management ? Investment Prone Profiling ? Portfolio Profitability Analysis ? Knowledgebased Selling Credit Risk Products ? Riskbased Analytic Model ? Loan Customers Profiling ? Optimization Model Profitability ? Product Profitability ? Customer Profitability ? Customer Value Model Current Lifetime ? Holistic Profit View Use Data to build CRM Analytics Teradata 10 PreSales Planning ? Multidimensional Customer Analytics ? Identify Objection or Alternate Product Call Management Fingertip Intelligence ? Facilitate “Personalised” Script ? Capture Customer Preference Integration ? Customer Profile Update ? Revised Customer Profile next Dynamic Segmentation Relationship and Loyalty Building with Every Contact Intelligent Sales Leads A n a l y t i c F r a m e w o r k Utilizing Knowledge in Customer Contact 11 Acquisition Focusing the Relevant Jan F e b M a r A p r M a y J u n e J u l y A u g S e p t O c t N o v D e cCustomers Acquired has doubled 12 Low Contribution Additional Product Potential Profile Matching Nearest Segment Plan Upsell Program 15% Migrated to a Higher Value Segment Increa
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