市場(chǎng)營(yíng)銷學(xué)雙語(yǔ)課件6ppt13--什么是產(chǎn)品(編輯修改稿)
2025-02-11 05:28 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 e product lines offered 產(chǎn)品組合決策 Consistency 811 Intangibility Inseparability Variability Perishability Can’t be seen, tasted, felt, heard, or smelled before purchase. Can’t be separated from service providers. Quality depends on who provides them and when, where and how. Can’t be stored for later sale or use. 服務(wù)的特性 812 Satisfied and Productive Service Employees Greater Service Value Internal Service Quality Health Service Profits and Growth Satisfied and Loyal Customers 服務(wù)質(zhì)量鏈 813 服務(wù)性企業(yè)的營(yíng)銷戰(zhàn)略 ? Managing Service Differentiation – Develop offer, delivery and image with petitive advantages. ? Managing Service Quality – Empower employees –Bee “Customer obsessed” – Develop high service quality standards – Watch service performance closely ? Managing Service Productivity – Train current or new employees – Increase
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