市場營銷學雙語課件6（ppt 13）--什么是產品(文件)
【正文】 –New brand names in new product categories. 89 包裝 Promotes Identifies Competitive Advantages Describes Sales Tasks Product Safety Packaging Labeling 810 Width number of different product lines Length total number of items within the lines Depth number of versions of each product Product Mix all the product lines offered 產品組合決策 Consistency 811 Intangibility Inseparability Variability Perishability Can’t be seen, tasted, felt, heard, or smelled before purchase. Can’t be separated from service providers. Quality depends on who provides them and when, where and how. Can’t be stored for later sale or use. 服務的特性 812 Satisfied and Productive Service Employees Greater Service Value Internal Service Quality Health Service Profits and Growth Satisfied and
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