定價決策概述(編輯修改稿)
2025-02-11 03:27 本頁面
【文章內容簡介】 rice sensitive and would take the product at any time but will pay no more than $30 per unit. At what price should the firm sell its products? 修訂價格 地理定價 公司在不同的地區(qū)制定不同的價格 ， 目的是提高產品在特定地區(qū)的競爭力以及盈利能力 。 Consider two adjacent markets X and Y, of 20 consumers each, where all consumers have a reservation price of $50 for the product and incur a cost of more than $10 for purchasing the product in the adjacent market. A firm operating in market X (The firm gets the government39。s help in market X) is faced with free petitive entry in market Y and the following cost structure: the economic cost price for the product is $55 at 20 units and $40 at 40 units, with an added cost of $10 per unit to ship the product to the adjacent marker. What pricing strategy should the firm adopt? 修訂價格 折扣定價 ? 現(xiàn)金折扣 ? 數(shù)量折扣 ? 功能折扣 ? 季節(jié)折扣 修訂價格 差別定價 ? 顧客 ? 產品式樣 ? 渠道 ? 時間 修訂價格 產品組合定價 ? 產品線定價 ? 可選擇特色定價 ? 兩部分定價 ? 附帶產品定價 ? 成組產品定價 Consider a firm faced with the following pricing problem. There is free entry and average economic
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