可口可樂的經(jīng)營戰(zhàn)略(ppt53頁)(編輯修改稿)
2025-02-10 21:34 本頁面
【文章內(nèi)容簡介】 已經(jīng)在東歐、西歐、拉丁美洲、澳大利亞、東南亞等地建立了 強(qiáng)大的骨干裝瓶商的網(wǎng)絡(luò)。增增加加股股東東的的價價值值A(chǔ)nexplicitandrelentlessfocusonshareholdervaluegrowthastheobjectivesofcorporationstrategy.Itaddressesthekeyfactorsincludes(1)thevaluecreationratherthanmarketshare,(2)operatingprofitmomentum,and(3)predictable,sustainedperformance.CokedevotiontovaluecreationisevidencedbyGoizueta’sstatementthat“wedefineabrand’struestrengthbasedonitsabilitytomandapremiumprice”.采采用用資資本本運(yùn)運(yùn)作作等等有有效效手手段段，增增加加股股東東的的價價值值在可樂公司收購了部分裝瓶商以后，出現(xiàn)了一些非常棘手的問題，主要是：擴(kuò)大了可樂公司的資產(chǎn)規(guī)模，影響股東收益。（資產(chǎn)密集度 =資產(chǎn) /銷售額）解決方案；成立可口可樂裝瓶商控股公司，對收購的裝瓶商實行控股，可口可樂持有 49% ，其余 51% 上市公開發(fā)行。結(jié)果：（ 1）可口可樂公司的財務(wù)報表不顯示裝瓶商的財務(wù)狀況，降低了資產(chǎn)密集度；（ 2）實現(xiàn)了對裝瓶商的控制；（ 3）上市募集的資金可用于再收購裝瓶商或用于對現(xiàn)有裝瓶商的資金投入和技術(shù)投入。Coca Cola五、 NewOperationalManagementStructureBackgroundAtlanta, march 4, 2023 Consistent with its strategy to meet the changing needs of consumers everywhere, the Coca Cola pany (NYSE: KO) today announced a new operational management structure.COMPANY CHAIRMAN AND CEO Doug Daft said, we enter the next phase of our pany growth, it is clear that our new business model demands a new management approach.The new StructureThe pany established four strategic Business Units: America, Asia, Europe/Africa, and new business ventures.Each SBU has its own own executive officer. These units will work together as a nimble and entreprneurial work well equipped to seize promising market opportunities and capture value.The heads of three SBUs will report to Daft, and will facilitate the development of local initiatives within the pany new business model.All other corporate functions will maintain their current reporting responsibilities.Coca Cola六、 Corporate Culture2L+3OLocalization：可樂公司在中國的系統(tǒng)共有 1。 5萬員工，外籍員工只有 20人。Longterm：連續(xù) 10年沒有贏利。Optimistic：相信明天會更好。Opportunity：要讓更多的人喝可樂，而且要讓他們喝得更多。Obligation：在每一個地方，都要拿出贏利的一部分做社會公益事業(yè)。Coca Cola七、啟示對對中中國國企企業(yè)業(yè)的的啟啟示示啟啟示示企業(yè)的經(jīng)營模式必須體現(xiàn)：（ 1）對經(jīng)營環(huán)境和行業(yè)變化進(jìn)行充分的認(rèn)識和論證，并以動態(tài)的而不是靜止的觀點(diǎn)看待企業(yè)今后的變化趨勢。（ 2）以消費(fèi)者為中心，把企業(yè)的價值增長建立在滿足消費(fèi)者需求的基礎(chǔ)上。組織模式必須與經(jīng)營模式相適應(yīng)。Remarks lTheelementsofCoke’sstory,whiledramatic,aren39。tunique.Anypanycanenjoythebenefitsofbusinessdesign.Coca Cola八、戰(zhàn)略分析（（一一））Why Coke Succeeded
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