沉沒成本與企業(yè)決策概述(編輯修改稿)
2025-02-01 02:02 本頁面
【文章內容簡介】 time because of current market conditions. ? 退出是指離開市場的長期決策 Exit refers to a longrun decision to leave the market. ? 企業(yè)在決定退出時考慮沉沒成本 ,但是決定是否停止營業(yè)時會忽略它 . The firm considers its sunk costs when deciding to exit, but ignores them when deciding whether to shut down. ? 如果從生產(chǎn)中獲得的收益小于生產(chǎn)的可變成本 ,企業(yè)就會停止營業(yè) . The firm shuts down if the revenue it gets from producing is less than the variable cost of production. – Shut down if TR VC – Shut down if TR/Q VC/Q – Shut down if P AVC 圖 143 競爭企業(yè)的短期供給曲線 Copyright 169。 2023 SouthWestern MC 數(shù)量 ATC AVC 0 成本 Firm shuts down if P AVC Firm ’ s shortrun supply curve If P AVC, firm will continue to produce in the short run. If P ATC, the firm will continue to produce at a profit. ? 競爭企業(yè)的短期供給曲線是邊際成本曲線在平均可變成本曲線以上的那一部分 . The portion of the marginalcost curve that lies above average variable cost is the petitive firm’ s shortrun supply curve. ? 在長期 ,如果生產(chǎn)的收益小于總成本 ,企業(yè)就會退出市場 . In the long run, the firm exits if the revenue it would get from producing is less than its total cost. – Exit if TR TC – Exit if TR/Q TC/Q – Exit if P
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