國(guó)際市場(chǎng)營(yíng)銷(xiāo)微觀環(huán)境(中英文)(編輯修改稿)
2025-01-30 06:47 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 credit panies, insurance panies and other businesses. Customer is king . So the pany must study it is customer market closely . There are six types of customer markets . 216。Consumer market Business markets 216。Reseller markets Institutional markets 216。Government markets International markets …… …… …… …… If you want to occupy a strong position in the market, then grabbed the first from the customer 5. Competitors To be successful, a pany must provide greater customer value and satisfaction than its petitors do. So, they must gain strategic advantage by positioning their offering strongly against petitors’ offerings in the minds of consumers. 競(jìng)爭(zhēng)者 愿望競(jìng)爭(zhēng)者Desired petitors 一般競(jìng)爭(zhēng)者General petitors A B 產(chǎn)品形式競(jìng)爭(zhēng)者Products form petitors C 我想吃什么？ 比薩餅 冷飲 糖果 …… 我想吃哪種糖果？ 水果糖 巧克力 奶糖 …… 我想滿(mǎn)足什么？ 運(yùn)動(dòng) 看電影 吃東西 …… 我想吃哪種奶糖？ 金絲猴 大白兔 喔喔 …… D 品牌競(jìng)爭(zhēng)者Brand petitors Coca Cola vs. Pepsi PG vs. Unilever ? ?
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