科特勒營銷管理下載_marketing_management17(編輯修改稿)
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【文章內(nèi)容簡介】 n Order Processing Submitted Processed Shipped Logistics Functions Transportation Water, Truck, Rail, Pipeline Air Logistics Systems 169。2023 Prentice Hall Rail Nation’s largest carrier, costeffective for shipping bulk products, piggyback Truck Flexible in routing time schedules, efficient for shorthauls of high value goods Water Low cost for shipping bulky, lowvalue goods, slowest form Pipeline Ship petroleum, natural gas, and chemicals from sources to markets Air High cost, ideal when speed is needed or to ship highvalue, lowbulk items Transportation Modes 169。2023 Prentice Hall 1. Speed. 2. Dependability. 3. Capability. 4. Availability. Checklist for Choosing Transportation Modes 169。2023 Prentice Hall Rating Transportation Modes Rail 3 4 2 2 3 Water 4 5 1 4 1 Truck 2 2 3 1 4 Pipeline 5 1 5 5 2 Air 1 3 4 3 5 Source: See Carl M. Guelzo。 Introduction to Logistics Management Englewood C
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