kotler22_basic_marketingmanagement課件(編輯修改稿)
2025-11-14 15:33 本頁面
【文章內容簡介】 all value proposition, the vision, and articulation of how it proposes to deliver superior value to customers 227 Corporate Social Responsibility ? Legal behavior ? Ethical behavior ? Socially responsible behavior 228 TopRated Companies for Social Responsibility ? Johnson amp。 Johnson ? CocaCola ? WalMart ? AnheuserBusch ? HewlettPackard ? Walt Disney ? Microsoft ? IBM ? McDonald’s ? 3M ? UPS ? FedEx ? Target ? Home Depot 229 CauseRelated Marketing Marketing that links the firm’s contributions to a designated cause to customers engaging directly or indirectly in revenueproducing transactions with the firm. 2210 Corporate Social Marketing Marketing
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