星巴克的starbucks(編輯修改稿)
2025-01-28 02:31 本頁面
【文章內(nèi)容簡介】 nwinbusiness philosophy. 一杯只需價值 3美分的咖啡為什么在星巴克會賣到 3美元？星巴克為什么既能為顧客帶來期望的價值，又能讓企業(yè)獲得更可觀的利潤？一個重要的原因就是，星巴克始終堅持 “尊重員工，從顧客出發(fā)，與員工及客戶多贏 ”的經(jīng)營理念 。 Do not rely on advertising to build brand（ 打造品牌不靠廣告） Starbucks never advertise. Unlike the Starbucks coffee that McDonald39。s coffee has its own unique culture, sponsorship of cultural events is very important to promote the image of Starbucks. 星巴克從不做廣告。星巴克認(rèn)為咖啡不像麥當(dāng)勞，咖啡有其獨特的文化性，贊助文化活動，對星巴克形象推廣很重要。 Paul focuses on big expansion of small（ 擴張重在做大保小 ） One is to maintain the standard of basic products __ Coffee(一是保持基礎(chǔ)產(chǎn)品 __咖啡的水準(zhǔn) ) Second, it is necessary to develop new products and services, nor allow the impact of new products and services more than basic products.(二是既要發(fā)展新的產(chǎn)品和服務(wù)，又不能讓新產(chǎn)品和服務(wù)的影響超過基礎(chǔ)產(chǎn)品 .) With consumers to establish emotional(與消費者建立情感 ) Business management經(jīng)營之道 With pay treatment of employees用 “薪 ”對待員工 Starbucks strongly believes in the employees interests first, respect for the contributions they will bring firstclass customer service, it will naturally get a good return on 堅信把員工利益放在第一位，尊重他們所做出的貢獻，將會帶來一流的顧客服務(wù)
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