【文章內(nèi)容簡介】 Cultural differences on the munication process of the negotiations, first of all is the performance of the munication language in the negotiation process. Language is a bridge of any country, any region and any nation. States panies, individuals to conduct business negotiations, we must first have the language to this. The differences language of international business activities is the most direct and clear. Such as China39。s white elephant brand batteries, to the English White Elephant it would cause bad associations. Because the White Elephant In addition to the name of animals that have two meanings: The owner did not use, but may be useful to others。 do not reuse things. Solve the language problem is very simple, you can hire a translator or use a mon third language to talk. While the negotiators of the language used in a variety of cultures with higher fitness, but no matter what, the difference is obvious. Such as Japan, Brazil and France Culture, the Japanese style of business munication is the most polite, more positive mitment to the use of remended and guarantees, and less use of threats, mands and warnings of freedom of speech, their manners of speech style, The most prominent is that they do not often use no, you and facial gaze, but to maintain a period of silence。 Brazilian businessmen to use no and you at the higher frequency, their negotiation style seems more presumptuous, and it seems not lonely in the negotiations, to gaze at each other and touch each other from time to time。 French businessmen negotiating style is all the most presumptuous, in particular, their use of threats and warnings at the highest frequency, in addition, they are still very frequent use of interrupted, facial gaze, as well as no and you. It can be seen, only to clarify these differences that can avoid the reticent Japanese, Brazilian over enthusiasm or the French’s misunderstanding of the threat, which achieved the success of international business negotiations. Cultural differences impact on the negotiation process not only in the process of language munication, but also in the process of nonverbal munication. Cultural differences will lead to different countries or regions in the body language of negotiations, the use of action language significantly different, or even the same language of action is diametrically opposed to the transfer of information. For example, the vast majority of countries are in favor of nod his head for agree. But in India, Nepal and other countries that are certainly shaking his head, that is, shaking his head and smiling, that is positive meaning, some people just do it diagonally on the rise is still a good way, some people are a population frequency said You are right! You are right! but a continuously shaking his head, often make others do not know its true psychological and full of doubt. But negotiators shape, movement, language, awareness and use of the differences, also create an obstacle for the negotiations in munication. Cultural differences also can lead to the negotiators of the differences in munication. People of different cultures have their preferences and habits of munication and crosscultural negotiations in the negotiating parties often belong to different cultures, have their own customary means of munication. Accustomed to different means of munication between the parties to conduct a more depth in munication, often cause a wide range of issues. From countries with a high culture of the negotiators and those from countries with low culture of the negotiators may be in different ways of expression during the negotiation process. From countries with a high culture of the negotiators may be chosen euphemism, indirect ways to express their meaning. While from low culture of the negotiators preference for using oral expression to negotiate, direct or receive a clear message, straightforward means to express themselves. These two negotiators from different cultures during the negotiations, the party think the other side is often too rough, while the other may think that the other side lack of good faith in negotiations, or misunderstanding the silence of each other39。s conditions for its approval. the negotiation style The negotiation style is the main bearing and the attitude which displays in the negotiations activities. the style of negotiations in the course of negotiators’ behavior, conduct and control of the negotiation process of the method and means. Negotiators negotiations Style with a deep cultural stigma. Culture not only determines the Ethics Code of Ethics for negotiators, but also affects the way of thinking negotiators’ behavior and personality, so that make the negotiators of different cultural backgrounds form a very different style of negotiation. Negotiating style of the negotiation process for the negotiations between the two sides approach the relationship, contacts, and even the structure of the negotiations has a direct impact. Adhere to cultural differences, negotiating styles can be divided into two types: the negotiation style of Oriental and Western style negotiations. Oriental style is based on negotiations as the background of oriental culture of Asian countries negotiation styles, with Japan, South Korea for a typical representative: Japanese business men are conservative, attention to statusoriented, credit and the initial cooperation, codependent relationship between stress and good at negotiating. Japanese attached great importance to the negotiations in the transaction to establish harmonious interpersonal relationships. If there had been contacts with Japanese, before the negotiations should be recall the past exchanges and friendship between the two sides, which will be beneficial to the next negotiations. They did not support and habit the direct, purely mercial activities. If it is the first time to establish trade relations with Japanese, the party responsible for higher status in cha