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phasizes the importance of boasting about one’s acplishments and abilities. Eg. In the classified ads, American ad might begin with, “A handsome, athletic male with a good sense of humor seeks a funloving partner…” ? The selfeffacement verbal style, on the other hand, emphasizes the importance of humbling oneself via verbal restraints, hesitations and modest talk. Eg. In the classified ads, Japanese ad might read, “Although I am not very goodlooking, I’m willing to try my best.” Chapter 5 Verbal Intercultural Communication Different Ways of Serving Tea 3. Elaborate, Exacting and Succinct Styles ? An elaborate style emphasizes flashy and embellished language. This style of munication can be seen in many Arab, Middle Eastern, and AfroAmerican cultures. ? An exacting style, where persons say no more or less than is needed, is used by Americans. ? A succinct style is characterized by the use of concise statements, understatements, and even silence. A succinct style can be found in Japan, China, and some Native American cultures Chapter 5 Verbal Intercultural Communication 4. Personal and Contextual Style ? The personal munication style emphasizes the individual identity of the speaker. Eg. English has only one form for the second person, that is, you. ? The contextual style highlights one’s role identity and status. Eg. Chinese, German and French, for example, have informal and formal forms of the pronoun you (你 /您 。 du/Sie。 tu/vous). Chapter 5 Verbal Intercultural Communication 5. Instrumental and Affective Style ? An instrumental verbal style is senderbased and goaloute based. The instrumental speaker uses munication to achieve some goal or oute. The burden of understanding often rests with the speaker. ? An affective munication style is receiver and process oriented. The affective speaker is concerned not so much with the oute of the munication, but with the process. The responsibility of understanding rests with both the speaker and the listener. Chapter 5 Verbal Intercultural Communication The notion of a language is not monolithic and there really exist many types or varieties of the same language. Some language variations r