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good sense of humor seeks a funloving partner…” ? The selfeffacement verbal style, on the other hand, emphasizes the importance of humbling oneself via verbal restraints, hesitations and modest talk. Eg. In the classified ads, Japanese ad might read, “Although I am not very goodlooking, I’m willing to try my best.” Chapter 5 Verbal Intercultural Communication Different Ways of Serving Tea 3. Elaborate, Exacting and Succinct Styles ? An elaborate style emphasizes flashy and embellished language. This style of munication can be seen in many Arab, Middle Eastern, and AfroAmerican cultures. ? An exacting style, where persons say no more or less than is needed, is used by Americans. ? A succinct style is characterized by the use of concise statements, understatements, and even silence. A succinct style can be found in Japan, China, and some Native American cultures Chapter 5 Verbal Intercultural Communication 4. Personal and Contextual Style ? The personal munication style emphasizes the individual identity of the speaker. Eg. English has only one form for the second person, that is, you. ? The contextual style highlights one’s role identity and status. Eg. Chinese, German and French, for example, have informal and formal forms of the pronoun you (你 /您 。大學英語 跨文化交際 Chapter 5 Verbal Intercultural Communication 黑龍江大學外語部 An idiom The sum of human wisdom is not contained in any one language, and no single language is capable of expressing all forms and degrees of human prehension. — Ezra Pound LEARNING OBJECTIVES Verbal Intercultural Communication Selfenhancement / Selfeffacement Significance of Verbal Communication Language and Culture Verbal Communication Styles Direct / Indirect Language as a Reflection of the Environment Language as a Reflection of Values Written Communication Direct Plan Indirect Plan Language Diversity Elaborate / Exacting / Succinct Instrumental / Affective Personal / Contextual Dialect and Sociolect Pidgin and Lingua Franca jon Taboo and Euphemism The Meaning of Words Chapter Outline Leadin