【精】肯德基運營戰(zhàn)略分析(編輯修改稿)
2025-08-17 07:51 本頁面
【文章內(nèi)容簡介】 l Economical Social Technological Legal Environment Different political infrastructures Consumer taxation high target market Low cost and more ines Working within many social groups Increase employments Quality standard Legislation for product Sustained logo Quality packing Local manufactures using foreign suppliers Asia USA Europe Americans BCG matrix Three ways of success (starcash cowquestion mark) Continuously generate cash cows and use the cash throw by the cash cows to invest in the question mark that are not selfsustaining. Star need a lot of reinvestments and as market matures, star will degenerate into cash cows and the process will be repeated. As for dogs, segment the markets and nurse the dogs to health or mange for cash. KFC chicken sandwich. New products are key to a pany39。s success, and it is critical that KFC learn to develop and introduce new products in such a way that new consumers will be attracted to the stores. Opportunities The greatest opportunity facing KFC is in the international arena where the pany has already proven itself successful. Where some fast food operators have only recently begun expanding into the international market. KFC has participated as a multinational corporation for several decades. As a result, the pany is familiar with the logistical and quality problems. KFC demonstrated that it can work with host countries and businesses within the host country to develop a strategy which works. Critical Success Factors Core Competence(s) Ever since KFC started, they have only and only emphasized on chicken, so people from all over the world take KFC as chicken expert!!!!!! Marketing Strategy Company strategy Segmentation Target Market 4 P s Company Strategy Primary objective is to take advantage of the potential growth in other countries, to establish a strong position and to develop their image. Key success factors are ever continuing cost saving through Ramp。D, innovation
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