【文章內(nèi)容簡(jiǎn)介】 n LobbShoesRoger VivierShoesTod’sBags, ClothesVan Cleef amp。 ArpelsJewelry2F03ClothesGiuliano FujiwaraClothesBrandTypeLevel 6ixClothes3FSalon De The de Joel RobuchonCoffee, dessertsErosHair stylistSocieBody stocking4FBeata TeRestaurantHaleakalaRestaurant5FL’atelier de Joel RobuchonRestaurant6FTon 28RestaurantServices Offered For Bellavita just open for few days, many services are still in planning. For example, the special service for VIP and the website of Bellavita. Moreover, all stores and floors have not opened for customers yet. In the opening day, Bellavita provided some services like free parking service and the waiters help to place dishes for free.Besides, the famous stores in Bellavita provide different services. For example, Borsalini and Job Lobb provide products of personalization and customization. Prices and the Cost of Offering Breadth and Depth of Merchandise and Services To collect famous luxury store, Bellavita plays a good role to provide high price products, with good service of every brand store. Focus on highend customers, what Bellavita provides some limited categories during the stores, such as shoes, clothes, foods, desserts, body shaping, etc. In the manner of merchandise depth, Bellavita provides only the types of products that the stores being famous. With narrow breadth and large depth of merchandise, the prices and cost of offering the products are high. For example, a handmade pair of shoes of John Lobb is priced above 127,000 NT dollars。 a hand bag of Roger Vivier is priced from 170,000 to 900,000 NT dollars. Customer Buying Behavior Most of the consumers in Bellavita do window shopping, or just enjoy the environment of Bellavita—build like a European palace. Focus on highend customers, people who can afford the high prices of products usually just pick up what they want and pay for them, as the custom shopping behavior for most customers in ordinary department store. But for other people, they usually e to Bellavita just for feeling the glory and beautiful environment, or they try to buy products with a test attitude. Besides, customers of Bellavita usually e for shopping during afternoon and night of a day. There are no obviously peak hours in Bellavita.Retail Market Strategy With more than 8 billion NT dollars investment, Bellavita was held on Sep 21, 2009. . Leung, Quanta Computer Inc’s vice chairman and president, use five years to build up this shopping mall, focusing on highend customers including Taiwan and Mainland China. In the manner of focus customer group, with the structure of luxury brands, Bellavita makes a definite manner on rich customers. As mentioned in the textbook, Bellavita can be located in the first class of department store: includes upscale, high fashion chains with exclusive designer merchandise and excellent customer service. To raise their market share, shopping malls usually attempt to increase the amount of exclusive merchandise they sell, undertake marketing campaigns to develop strong images for their stores and brands, and expand their online presence. Bellavita build up a luxury building and make news to locate themselves a luxury image on the name Bellavita. And then they try to show that Bellavita is not only for the highend people but to attract people who can not really afford for products but enjoy the environment.Section III: Hamp。M LocationIntroductionHennes amp。 Mauritz (Hamp。M) is a Swedish clothing pany, known for its fast fashion clothing offerings for women, men, teenagers and children. Hamp。M has around 2,000 stores in 35 different countries and employs over 73,000 people.Hamp。M describes its mission as “Fashion and quality at the best price”. Hamp。M39。s goals for 2008 have been to intensify the sales in the existing stores, as well as to increase the number of new stores by 10% to 15% per year. Expansion and maintaining of financial stability are Hamp。M39。s strategic goals.Product’s Categories amp。 MarketsThe women’s collections are intended for fashionminded women of all ages. The extensive range includes everything from modern basics to tailored classics, sportswear, maternity clothes and cuttingedge fashion.The men’s collections include everything from timeless tailored pieces to modern basics, leisurewear and seasonal fashions that reflect the latest trends. The children’s range is divided into various concepts for babies (0 – 18 months), children ( – 8 years), and Hamp。M Young (9 – 14 years). Hamp。M’s Divided department offers fashion with a younger look. The range includes denim and street fashions for all occasions, from everyday looks to party wear, plemented by matching accessories and underwear. The jeans concept amp。denim includes everything from traditional fivepocket jeans to trendy fashion jeans.Hamp。M’s cosmetics department provides a wide range of makeup, skin care and body care products. Supply ChainFig. 3 Supply Chain of Hamp。MThe supply chain of Hamp。M is simple. Hamp。M does not own any manufactory. It has contracts with about 900 suppliers and these suppliers also have contract to about 2700 factories in 21 countries which labors39。 salaries are lowest. Actually, these suppliers bee a role of ODM to receive the Hamp。M’s orders and produce on large scale by local material. Then, Hamp。M will send people to these manufactories to control and manage the production procedure at fixed period. As a result of this way of management, Hamp。M can get the gross profits about 53% by selling the products at low price. Why no Hamp。M in Taiwan?The whole procedure of the product was designed, produced and conveyed to the stores is just about 3 weeks. With low cost materials and low salaries ‘labors, the countries have these conditions in Asia are about China, Vietnam.In fact, some Hamp。M’s products are e from the manufactories in China. Hamp。M wants to convey the products to other coun