揭秘中國消費者(編輯修改稿)
2025-07-24 21:37 本頁面
【文章內容簡介】 its own national this end, it pushes foreign carmakers, among others, into unhappy partnerships with Chinese stateowned firms.中國政府面臨著自己的獨特挑戰(zhàn)。駐華美國商會前會長麥健陸James McGregor認為“一切政治化”?！叭缬行枰?，這個政府會讓外企占有市場份額”。長期目標則是盡可能從外國人身上學習，然后能夠自立，建立自己的捍衛(wèi)者。為了達到這一目標，政府鼓勵外國汽車生產商，以及其他各行各業(yè)外企，與中國國企貌合神離地合作。Almost all Western consumergoods makers have felt Beijing’s heavy Arnault, the boss of Mo?t Hennessy Louis Vuitton (LVMH), a luxurygoods firm, was summoned by the Chinese ambassador in Paris in 2008 for a highdecibel dressing down after Nicolas Sarkozy, France’s president, said he would meet the Dalai the following weeks scores of women marched into Louis Vuitton shops in China with fake Louis Vuitton handbags and brazenly demanded their money got into trouble recently for hinting that the price of some of its products would Chinese government is terrified of inflation, which it fears might spark accused Unilever of inciting shoppers to hoard its products, and slapped it with a hefty Harish Manwani, Unilever’s chief operating officer, is is planning to increase Unilever’s business in China four or fivefold in the next few years.幾乎所有的西方消費品生產商都感覺到了政府的壓力。奢侈品路易酩軒LVMH集團總裁伯納德阿諾Bernard Arnault，2008年因打算接見達賴喇嘛被中國駐巴黎大使譴責，此前法國總統薩科齊接見達賴喇嘛也被譴責。接下來幾周，一些中國女顧客挎著高仿LV包進入LV中國專賣店的，要求退錢。聯合利華最近因為炒產品價格惹上麻煩。中國政府擔心通脹引發(fā)社會恐慌。責令聯合利華煽動消費者搶購，大力罰款（200萬對跨國公司怕是撓癢都不算吧？）。但聯合利華首席運營官Harish Manwani未受此挫折。堅持計劃未來幾年擴大聯合利華在華業(yè)務。The central government is not the only need to cultivate cordial relations with local potentates, the provincial governor’s sayso is needed to obtain land, employment licences and a stack of other bits of paper a firm needs to party bosses tend to favour local Chinese firms—another reason why tieups can be big challenge for Western multinationals is that their Chinese rivals are catching up fast. “Domestic players will be ferocious petitors,” predicts Derek Sulger at Lunar Capital, a privateequity firm in Shanghai.讓外企頭疼的不只是中央政府。公司還必須同當地政府培養(yǎng)出友好關系。企業(yè)要經營必須獲得省政府批準土地使用權，行業(yè)許可證以及其他一系列手續(xù)。地方官總是偏愛當地企業(yè)—這就是為什么中外合作企業(yè)更方便的原因。西方跨國企業(yè)另一難題是中國對手趕超速度快。云月投資（Lunar Capital ）公司蘇丹瑞Derek Sulger（Managing Director at Lunar Group and a Partner at Lunar
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