某公司國(guó)際營(yíng)銷戰(zhàn)略研究(編輯修改稿)
2025-07-20 22:23 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 ries, and methods of international marketing for KaiTian Company would be presented. Chapter 2:Briefly introduce development process and present situation of KaiTian Company, international marketing business development history and present situation, and some existing problems. Chapter 3:Based on the SWOT theory, KaiTian Company’s strategic orientation that “supply the biggest Customer Delivered Value” is established. Chapter 4:(1)Develop the pany’s strategic mission and target. (2)Using the market segments of aerospace industry and Potter’s “five petitive forces model” analysis method help KaiTian Company to establish the target market of its international marketing business and product positioning. (3)According to pany’s specialized positioning and resources advantage, KaiTian regards intensive growth strategy and integration growth strategy as its main marketing strategies in target market. (4)On the basis of Akbter’s international market entry model, considering some effect factors for airline industry by international economics and policies, a
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