【文章內(nèi)容簡(jiǎn)介】 .......................................................................................69四、國(guó)家政策影響 .............................................................................................................................70第二節(jié) 轎車企業(yè)競(jìng)爭(zhēng)態(tài)勢(shì)分析及預(yù)測(cè) ................................................................................................71一、 2022年轎車企業(yè)競(jìng)爭(zhēng)態(tài)勢(shì)分析 .................................................................................................71二、 2022年轎車品牌競(jìng)爭(zhēng)態(tài)勢(shì)分析 .................................................................................................72三、 2022年轎車企業(yè)競(jìng)爭(zhēng)趨勢(shì)分析及預(yù)測(cè) .....................................................................................78（一）市場(chǎng)集中度發(fā)展趨勢(shì)預(yù)測(cè) ...........................................................................................78（二）市場(chǎng)規(guī)模競(jìng)爭(zhēng)發(fā)展趨勢(shì)預(yù)測(cè) .......................................................................................78第五章 2022年轎車企業(yè)績(jī)效綜合比較分析及評(píng)價(jià)...............................................................79第一節(jié) 轎車企業(yè)綜合指標(biāo)評(píng)價(jià)體系 ....................................................................................................79第二節(jié) 轎車企業(yè)綜合比較分析 ............................................................................................................81一、企業(yè)規(guī)模比較分析 .....................................................................................................................81（一）企業(yè)規(guī)模指標(biāo)排名 .......................................................................................................81（二）企業(yè)規(guī)模指標(biāo)分析 .......................................................................................................82二、企業(yè)效益指標(biāo)比較分析 .............................................................................................................82（一）企業(yè)效益指標(biāo)排名 .......................................................................................................82（二）企業(yè)效益指標(biāo)分析 .......................................................................................................83三、企業(yè)營(yíng)運(yùn)指標(biāo)比較分析 .............................................................................................................84（一）企業(yè)營(yíng)運(yùn)指標(biāo)排名 .......................................................................................................84（二）企業(yè)營(yíng)運(yùn)指標(biāo)分析 .......................................................................................................85四、企業(yè)償債指標(biāo)比較分析 .............................................................................................................85（一）企業(yè)償債指標(biāo)排名 .......................................................................................................85（二）企業(yè)償債指標(biāo)分析 .......................................................................................................86五、企業(yè)增長(zhǎng)指標(biāo)比較分析 .............................................................................................................86（一）企業(yè)增長(zhǎng)指標(biāo)排名 .......................................................................................................86（二）企業(yè)增長(zhǎng)指標(biāo)分析 .......................................................................................................87六、企業(yè)績(jī)效指標(biāo)綜合排名及分析 .................................................................................................87（一）企業(yè)綜合指標(biāo)排名 .......................................................................................................87（二）企業(yè)綜合指標(biāo)分析 .......................................................................................................88第六章 2022年轎車行業(yè)典型企業(yè)分析...................................................................................89第一節(jié) 北京現(xiàn)代汽車企業(yè)分析 ............................................................................................................89一、企業(yè)主要產(chǎn)品結(jié)構(gòu)分析 .............................................................................................................89二、企業(yè)經(jīng)營(yíng)狀況分析及預(yù)測(cè) .........................................................................................................90三、企業(yè)經(jīng)營(yíng)策略分析及預(yù)測(cè) .........................................................................................................91（一）企業(yè)研發(fā)及技術(shù)策略分析及預(yù)測(cè) ...............................................................................91（二）企業(yè)銷售策略分析及預(yù)測(cè) ...........................................................................................92（三）企業(yè)服務(wù)策略分析及預(yù)測(cè) ...........................................................................................93（四）企業(yè)發(fā)展策略分析及預(yù)測(cè) ...........................................................................................93第二節(jié) 奇瑞汽車企業(yè)分析 ....................................................................................................................95一、企業(yè)主要產(chǎn)品結(jié)構(gòu)分析 .............................................................................................................95二、企業(yè)經(jīng)營(yíng)狀況分析及預(yù)測(cè) .........................................................................................................96三、企業(yè)經(jīng)營(yíng)策略分析及預(yù)測(cè) .........................................................................................................97（一）企業(yè)研發(fā)及技術(shù)策略分析及預(yù)測(cè) ...............................................................................97（二）企業(yè)銷售策略分析及預(yù)測(cè) ...........................................................................................99（三）企業(yè)服務(wù)策略分析及預(yù)測(cè) .........................................................................................100（四）企業(yè)發(fā)展策略分析及預(yù)測(cè) .........................................................................................100第三節(jié) 上海大眾汽車企業(yè)分析 ..........................................................................................................102一、企業(yè)概況 ...................................................................................................................................102二、企業(yè)經(jīng)營(yíng)狀況 ...........................................................................................................................104三、企業(yè)經(jīng)營(yíng)策略分析及預(yù)測(cè) .......................................................................................................106（一）企業(yè)研發(fā)及技術(shù)策略分析及預(yù)測(cè) .................................................