【文章內(nèi)容簡(jiǎn)介】 周年慶、圣誕節(jié)、化妝品節(jié)（春秋季）；其他活動(dòng)：春上市、夏上市、秋上市、冬上市、（夏 /冬）折扣 /出清、冬靴節(jié)、白色情人節(jié)、端午節(jié)、七夕情人節(jié)、開(kāi)學(xué)季、教師節(jié)、中秋節(jié)、結(jié)婚季、旅游季、珠寶節(jié)、餐廚節(jié)、內(nèi)衣節(jié)、購(gòu)物節(jié)等。 每個(gè)節(jié)假日， CBD 丹尼斯企劃部門(mén)都會(huì)做出宣傳，活動(dòng)活頁(yè)，打折 16 促 銷(xiāo)。第一種：買(mǎi)滿(mǎn)送優(yōu)惠券，第二種：買(mǎi)滿(mǎn)立減一部分，第三種：購(gòu)物送積分，送兩倍、三倍等不等積分。 六、結(jié)論與建議 （一）結(jié)論 本文通過(guò) SWOT 分析，明確得出 CBD 丹尼斯的優(yōu)勢(shì)有：地域優(yōu)勢(shì)、業(yè)務(wù)優(yōu)勢(shì)、招商優(yōu)勢(shì)、管理優(yōu)勢(shì)、推廣優(yōu)勢(shì)、 VIP 優(yōu)勢(shì)、數(shù)據(jù)分析優(yōu)勢(shì)。 再加上丹尼斯是屬于河南本土自主發(fā)展起來(lái)的，集百貨零售于一體的企業(yè)，在河南本土很深入廣大消費(fèi)人群中，在本土的消費(fèi)者心目中丹尼斯都代表著質(zhì)量保證，檔次保證。丹尼斯的本土化是有一定的優(yōu)勢(shì)。同時(shí)通過(guò)劣勢(shì)分析，丹尼斯還需要加強(qiáng)自身的管理，提高科學(xué)化管理，杜絕有 損丹尼斯品質(zhì)形象的惡劣事件發(fā)生。通過(guò)威脅分析得知，在鄭州市百貨市場(chǎng)上，還有一些國(guó)內(nèi)知名的百貨企業(yè)如國(guó)貿(mào)、萬(wàn)達(dá)在和丹尼斯?fàn)帗屖袌?chǎng)份額。另外盡管丹尼斯不斷新建或擴(kuò)建大型百貨商場(chǎng) ,但對(duì)經(jīng)營(yíng)百貨公司最重要的經(jīng)營(yíng)理念與管理技術(shù)卻沒(méi)有很大的提升改變 ,頂多是在擴(kuò)大面積、升級(jí)裝修上做做文章。從目前情況看 ,丹尼斯百貨商場(chǎng)千店一面 ,忽視了自身特色 ,商品種類(lèi)、檔次、柜臺(tái)陳列差異不大 ,呈現(xiàn)大而全的格局。 （二）建議 首先重視質(zhì)量問(wèn)題。在調(diào)查研究中發(fā)現(xiàn)服務(wù)質(zhì)量高的企業(yè)，顧客行為意向中趨向于忠誠(chéng)、更多支付。所以丹尼斯百貨領(lǐng)導(dǎo)者要 重視現(xiàn)存的 17 質(zhì)量服務(wù)問(wèn)題。確保顧客到丹尼斯購(gòu)物購(gòu)買(mǎi)的都是正品，讓顧客感受購(gòu)物的愉快，放心的購(gòu)物。提高科學(xué)化管理，加強(qiáng)對(duì)員工的培訓(xùn)。防止專(zhuān)柜銷(xiāo)售人員以假亂真。 其次提高客訴管理水平，對(duì)于電器之類(lèi)來(lái)說(shuō)，客訴難免出現(xiàn)。對(duì)待客訴，要積極處理，提升品牌形象。最后改善與供應(yīng)商之間的租賃關(guān)系，在五天地家具天地撤柜閉館階段，出現(xiàn)商家與丹尼斯斗爭(zhēng)狀況，商家拉黑白條幅堵在五天地門(mén)口，這樣的事對(duì)丹尼斯的形象很受影響，對(duì)此我的建議是：提高管理者素質(zhì)和能力，提高管理者水平，組建高學(xué)歷的員工團(tuán)隊(duì)。 目前 CBD 丹尼斯百貨的業(yè)種分布還不 是很豐富，要發(fā)展多種業(yè)態(tài)組合適應(yīng)新的市場(chǎng)形勢(shì)。多業(yè)態(tài)發(fā)展是國(guó)內(nèi)百貨企業(yè)廣泛采取的發(fā)展策略之一。近年來(lái)。在生存和發(fā)展的巨大壓力推動(dòng)下，越來(lái)越多的百貨零售企業(yè)開(kāi)始進(jìn)行多業(yè)態(tài)發(fā)展。就像大連萬(wàn)達(dá)采取聯(lián)營(yíng)模式來(lái)提高自己利潤(rùn)率。在競(jìng)爭(zhēng)中處于更有優(yōu)勢(shì)的一面。希望在以后 CBD 丹尼斯在聯(lián)營(yíng)模式上增加自身的業(yè)種，豐富顧客的選擇，以及消費(fèi)選擇。在百貨店不僅要有單純購(gòu)物體驗(yàn)，還需要體驗(yàn)式購(gòu)物如親自上手手工類(lèi)的，休閑娛樂(lè)一體化。根據(jù)自身特點(diǎn)和周邊環(huán)境 ,更新業(yè)態(tài)、改變經(jīng)營(yíng)模式，完善功能 ,建設(shè)成為集購(gòu)物、餐飲、娛樂(lè)、休閑、住宿等為一體的 綜合性商業(yè)廣場(chǎng)。 18 參考文獻(xiàn) [1]、 William D． Perreault． Jr． E． Jerome McCarthy，《基礎(chǔ)營(yíng)銷(xiāo)學(xué)》第 15 版，上海人民出版社。 2022 [2]． WilliamD． Perreault． Jr． E． JeromeMcCarthy，《基礎(chǔ)營(yíng)銷(xiāo)學(xué)》第 15 版，上海人民出版社， 2022 年 [3] 周文，鮑強(qiáng)毅 .連鎖超市經(jīng)營(yíng)管理師操作實(shí)務(wù)手冊(cè) 促銷(xiāo)管理篇 2022（ 3） [4] 王水娥，淺析企業(yè)的營(yíng)銷(xiāo)策略。《商》， 2022，（第 4 期） [5] 張小妹，市場(chǎng)營(yíng)銷(xiāo)策略研究。《中國(guó)市場(chǎng)》， 2022，（第 21 期） [6] 張巍，差異化營(yíng)銷(xiāo)策略的重要性，《商情》， 2022，（第 10 期） 19 您好，為你提供優(yōu)秀的畢業(yè)論文參考資料，請(qǐng)您刪除以下內(nèi)容， O(∩_∩)O 謝謝?。。 national survey was recently launched to evaluate the eye health of Chinese children andteenagers.On June 6, China39。s annual National Day for Eye Care, the China Youth Development ServiceCenter and Zhejiang Medicine, a leading listed Chinese pharmaceutical pany, jointlyannounced the kickoff of the about one month, a questionnaire piled by top eye care medical experts in China willbe distributed through multiple online partners, including , as well asthrough offline survey events held in universities, middle schools and primary schools acrossthe report will be released based on the survey statistics and analysis, and most importantly,guidelines for parents and youth on how to care for the eyes and prevent myopia — agrowing problem in China39。s digitized society, will also be attached on the report.Myopia is not only a disease that makes people see things blurrily, but also leads to severeplications, such as glaua (increased pressure within the eyeball), and can causeblindness, said Zhou Yuehua, an established eye care specialist with Beijing TongrenHospital.It is very important for parents and children to know about the risk and care for their eyes.There are about 450 million myopia patients in China. Among Chinese myopia patients,30million are severe patients, according to ZhouThe prevalence of myopia among high school and college students is more than 70 percent,and the situation is continuously worsening, he Zhu, director with the China Youth Development Service Center, said long hours ofstudy, lack of exercise, especially outdoor activities, and attachment to electronic screen aresome of the top reasons behind the widespread myopia problems, and the increase ofyounger patients, although China has made great progress in improving the hardwarefacilities and lighting conditions in said he hopes the survey will alert people on the threatening situation, and also helpmedical experts to better guideline parents and children39。s behaviors to care for eyes, basedon the timely and factual statistics the survey series of followup events will also be held in six cities, including Jinan in Shandongprovince, and Changsha in Hunan province, to educate people on how to care for eyes afterthe survey started. More and more Chinese are jogging to get and stay fit. Most joggers will run alone, but some will jog with friends or even coaches. The Beijing Olympic Forest Park is one of the most popular spots. It is packed with runners in the afternoon, usually after work, and at weekends. Jogging after a whole day39。s work can be a way to unwind. It is true for He Wenjun, whose workplace is right near the forest park. She discovered her athletic aptitude at the age of seven, when she began playing tennis. Then she turned to jogging, and she has persevered with it for 10 years. I e to jog almost every