酒店收益管理ppt課件(編輯修改稿)
2025-02-06 03:56 本頁面
【文章內(nèi)容簡介】 s. The strength of customer demand, the quality of the products, the availability of alternative products and services, the time of day, the day of week, and the season of the year are all critical factors in determining price. ? 動(dòng)態(tài)定價(jià)是指根據(jù)市場條件發(fā)生變化來制定價(jià)格，用來取代單一的定價(jià)形式。市場需求的高低，產(chǎn)品的質(zhì)量，產(chǎn)品和服務(wù)的可替代性，時(shí)間性，季節(jié)性，都是影響定價(jià)的關(guān)鍵因素。 Characteristics of Fixed and Dynamic Rates 固定價(jià)格和動(dòng)態(tài)價(jià)格的特性 ? Fixed Rates 固定價(jià)格 ? Static and do not fluctuate based on demand ? 價(jià)格不隨需求的變化而變化 ? Contracted based on volume expectations ? 根據(jù)房量和預(yù)估簽訂合同 ? Reviewed / renegotiated based on actual production ? 根據(jù)實(shí)際房量續(xù)簽合同 ? Availability maybe restricted due to rates contracted on some room types only or due to RM restrictions based on ‘hurdle pricing’ ? 合同房型可預(yù)訂性會受收益管理限制 . ? Limited flexibility to optimize demand / price ? 在優(yōu)化需求 /價(jià)格方面缺少靈活性 ? Dynamic Rates動(dòng)態(tài)價(jià)格 ? Market Rates ? 市場價(jià)格 ? Fluctuate based on : ? 以下的因素都會引起價(jià)格的變化 ? Demand / Supply conditions
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