汽車(chē)4s店的經(jīng)營(yíng)管理模式現(xiàn)狀分析經(jīng)營(yíng)對(duì)策研究(編輯修改稿)
2025-02-02 13:04 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 業(yè)務(wù)并立。 l 由于 4S 店的業(yè)務(wù)有很強(qiáng)的相似之處，所以很多社會(huì)資源完全相同。 l 4S 店一旦成立后，經(jīng)營(yíng)管理方面的工作相對(duì)簡(jiǎn)單和程式化，4S 店管理團(tuán)隊(duì)的最終目的是提高本店的資源經(jīng)營(yíng)效率和團(tuán)隊(duì)建設(shè)、復(fù)制能力。 因此汽車(chē) 4S 店以集團(tuán)管理、戰(zhàn)略管控模式比較適合。汽車(chē) 4S 店集團(tuán)化管理要解決的問(wèn)題很明確，第一，要解決集團(tuán)本身的投資發(fā)和發(fā)展的戰(zhàn)略問(wèn)題；第二 ，要解決本集團(tuán)品牌和企業(yè)文化建設(shè)問(wèn)題；第三，要解決集團(tuán)核心團(tuán)隊(duì)打造的問(wèn)題；第四，要解決社會(huì)資源效率整合和發(fā)揮的問(wèn)題；第五，要解決 4S 店?duì)I運(yùn)效率問(wèn)題；第六，要解決 4S 店?duì)I運(yùn)紀(jì)律問(wèn)題。 從整體趨勢(shì)看，不同品牌代理商在固守原有陣地的同時(shí)，騰出手來(lái)聯(lián)合擴(kuò)張，既擴(kuò)大了規(guī)模，又分散了投資風(fēng)險(xiǎn)，還能共享兩家企業(yè)的資源。因此，今后可能還會(huì)有更多的企業(yè)走上強(qiáng)強(qiáng)聯(lián)合的第三條道路。 同時(shí)，同一品牌的代理商也將出現(xiàn)聯(lián)手行動(dòng)的局面，這種現(xiàn)象可望出現(xiàn)在同品牌的 4S 店相互競(jìng)爭(zhēng)分出勝負(fù)之后。弱勢(shì)的代理商無(wú)奈 之下，為了生存不得不投靠到強(qiáng)勢(shì)代理商門(mén)下。而廠(chǎng)商到那時(shí)為了穩(wěn)定區(qū)域市場(chǎng)，也有可能使用手中的權(quán)力，誘導(dǎo)弱勢(shì)經(jīng)銷(xiāo)商與強(qiáng)勢(shì)經(jīng)銷(xiāo)商之間的合并。 同是以 4S 銷(xiāo)售模式為主，歐洲和中國(guó)兩個(gè)市場(chǎng)出現(xiàn)的問(wèn)題是相似的， 4S 點(diǎn)自身固有的缺點(diǎn)不可改變。于商家，固然是無(wú)利可圖，于消費(fèi)者，要承擔(dān)或分擔(dān)商家巨大的營(yíng)運(yùn)成本，于廠(chǎng)家，這種高成本的僵化模式也妨礙他們對(duì)二三級(jí)城市銷(xiāo)售網(wǎng)絡(luò)的建設(shè)。根據(jù)目前反映的情況，這種問(wèn)題已經(jīng)到了比較嚴(yán)重的地步，很多廠(chǎng)家也開(kāi)始嘗試走新的銷(xiāo)售模式了，中國(guó)汽車(chē)市場(chǎng)的銷(xiāo)售模式將面臨變革，出路在哪 里呢？或者我們可以參考下日本汽車(chē)市場(chǎng)的銷(xiāo)售模式。 日本模式－靈活模式，是適合的模仿對(duì)象 日本汽車(chē)銷(xiāo)售的模式可以用 “ 靈活 ” 來(lái)形容，第一種 “ 靈活 ” 是：不同的品牌廠(chǎng)家有不同的營(yíng)銷(xiāo)模式，如豐田在日本是采用分網(wǎng)模式，有四個(gè)銷(xiāo)售渠道，分別為豐田（ＴＯＹＯＴＡ）店、豐田ＰＥＴ（ＴＯＹＯＰＥＴ）店、豐田花冠（ＣＯＲＯＬＬＡ）店和ＮＥＴＺ，這種分網(wǎng)模式與普通的模式有著很大的區(qū)別，對(duì)其整體終端銷(xiāo)售能力有大的提升。與豐田強(qiáng)大的銷(xiāo)售能力相比，鈴木在日本則反其道而行之，采用側(cè)重由維修專(zhuān)家去推銷(xiāo)車(chē)型的方式，是一種由售后帶動(dòng)銷(xiāo)售的模 式。第二種 “ 靈活 ” 是：銷(xiāo)售店所有權(quán)方面，有廠(chǎng)家出資直接控股的直營(yíng)店，這種店屬于本身的銷(xiāo)售公司及分支機(jī)構(gòu)，也有專(zhuān)業(yè)從事汽車(chē)貿(mào)易的中間商。在日本豐田采用了這種模式，據(jù)聞，在中國(guó)，廣州本田和廣州豐田也開(kāi)始嘗試使用這種模式。第三種 “ 靈活 ” ：建店的規(guī)模根據(jù)實(shí)際情況各異，有功能齊全的專(zhuān)營(yíng)店，類(lèi)似我們的４Ｓ店，也有樓高數(shù)層的大型車(chē)型展館，有露天的二手車(chē)大型交易市場(chǎng)，也有面積不大，裝修簡(jiǎn)潔，輕松簡(jiǎn)單的小經(jīng)營(yíng)店。 小結(jié) 汽車(chē)市場(chǎng)經(jīng)歷了前幾年的高速成長(zhǎng)之后，中國(guó)汽車(chē)經(jīng)銷(xiāo)商的發(fā)展曲線(xiàn)上隱隱約約地出現(xiàn)了拐點(diǎn)。戰(zhàn)略重構(gòu)無(wú)疑已經(jīng)成為當(dāng) 前汽車(chē)經(jīng)銷(xiāo)商發(fā)展的主旋律之一，同時(shí)也成為擺在汽車(chē)經(jīng)銷(xiāo)商眼前的一個(gè)重大課題。尤其對(duì)于競(jìng)爭(zhēng)乏力的汽車(chē)經(jīng)銷(xiāo)商而言，戰(zhàn)略重構(gòu)的緊迫性和必要性更為突出。在這個(gè)多變的時(shí)代，唯有適時(shí)而變，才能一路領(lǐng)先。 ag an employment tribunal clai Emloyment tribunals sort out disagreements between employers and employees. You may need to make a claim to an employment tribunal if: you don39。t agree with the disciplinary action your employer has taken against you your employer dismisses you and you think that you have been dismissed unfairly. For more informu, take advice from one of the anisations listed under Further help. Employment tribunals are less formal than some other courts, but it is still a legal process and you will need to give evidence under an oath or affirmation. Most people find making a claim to an employment tribunal challenging. If you are thinking about making a claim to an employment tribunal, you should get help straight away from one of the anisations listed under Further help. ation about dismissal and unfair dismissal, see Dismissal. You can make a claim to an employment tribunal, even if you haven39。t appealed against the disciplinary action your employer has taken against you. However, if you win your case, the tribunal may reduce any pensation awarded to you as a result of your failure to appeal. Remember that in most cases you must make an application to an employment tribunal within three months of the date when the event you are plaining about happened. If your application is received after this time limit, the tribunal will not usually accept i. If you are worried about how the time limits apply to you If you are being represented by a solicitor at the tribunal, they may ask you to sign an agreement where you pay their fee out of your pensation if you win the case. This is known as a damagesbased agreement. In England and Wales, your solicitor can39。t charge you more than 35% of your pensation if you win the case. you39。re clear about the terms of the agreement. It might be best to get advice from an experienced adviser, for example, at a Citizens Advice Bureau. To find your nearest CAB, including those that give advice by , click on nearest CAB. For more information about making a claim to an employment tribunal, see Employment tribunals. The (lack of) air up there m Cay man Islandsbased Webb, the Watch head of Fifa39。s antiracism taskforce, is in London for the Football Association39。s 150th anniversary celebrations and will attend City39。s Premier League match at Chelsea on Sunday. I am going to be at the match tomorrow and I have asked to meet Ya ya Toure, he told BBC Sport. For me it39。s about how he felt and I would like to speak to him first to find out what his experience was. Uefa has opened disciplinary proceedings against CSKA for the rac
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