全球運營管理課件newgom6-locationandforeignfactories(編輯修改稿)
2024-11-15 11:22 本頁面
【文章內容簡介】 tors integral to lowcost production. Not expected to be innovative. Managers rely on others to provide the expertise in new processes, products, amp。 technologies Lead: Has the ability amp。 knowledge to innovate amp。 create new processes, products, amp。 technologies for the pany Outpost: Gain access to the knowledge or skills that the pany needs Contributor: Both serves a local market amp。 assumes responsibility for product customization, process improvements, product modifications, or product development Server: Supplies specific national or regional markets The Roles of Foreign Factories Paths to Higher Strategic Roles (sites petence) *Bee global hub for product or process knowledge *Supply global markets *Assume responsibility for product development *Make productimprovement remendations *Assume responsibility for process development *Assume responsibility for the development of supplies *Make processimprovement remendations *Assume responsibility for procurement and local logistics *Maintain technical processes *Assume responsibility for production Access to lowcost production Access to skills and knowledge Proximity to market Primary Strategic Reason for the Site Lead Outpost Offshore Source Contributor Server Building Ramp。D Capabilities Abroad ? Traditional centralized approach no longer suffice ? As more and more sources of potentially relevant knowledge emerge across the globe, panies must establish a presence at an increasing number of locations to access new knowledge and to absorb new research results from foreign universities and petitors into their own anizations ? Companies peting around the world must move new products from development to market at an ever more rapid pace, therefore must build Ramp。D works that excel at tapping new centers of knowledge and at mercializing products in foreign markets with the speed required to remain petitive. 培養(yǎng)海外研發(fā)能力 ? 傳統的集中方法已不能滿足需要 ? 具有潛在相關性的信息來源在全球頻頻出現，公司必須在越來越多的地方建立工廠以便從國外的大學和競爭者那里獲取新知識、吸收新的研究成果，并使之融入到自己的組織中。 ? 在世界范圍參與競爭的公司必須以更快的速度把產品從開發(fā)階段推廣到市場上，因此必須建立研發(fā)網絡，使之長于開發(fā)新的知識中心，善于以一種可以保持競爭力的速度使產品在國外市場上實現商品化。 Building Ramp。D Capabilities Abroad 培養(yǎng)海外研發(fā)能力 1995年海外實驗室地點 Building Ramp。D Capabilities Abroad ? Adopting a global approach to Ramp。D ? Creating a technology steering mittee ? A small team of senior managers who had both technical expertise and indepth anizational knowledge. ? Categorizing New Ramp。D Sites ? Homebaseaugmenting site ? Homebaseexploiting site ? Choosing a Location for the Site。 ? Homebaseaugmenting sites should be located in regional clusters of scientific excellence in order to tap new sources of knowledge ? Homebaseexploiting sites should be located close to large markets and manufacturing facilities in order to mercialize new products rapidly in
教學課件相關推薦
鄂ICP備17016276號-1