電子商務(wù)畢業(yè)論文-網(wǎng)店的推廣與營(yíng)銷(編輯修改稿)
2025-07-13 00:07 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 答問(wèn)題。一定要有充足的時(shí)間，及時(shí)耐心回答買家的提問(wèn)。 價(jià)格的制定。在制定價(jià)格時(shí)一定要考慮產(chǎn)品的循環(huán)周期。從產(chǎn)品的生產(chǎn)、增長(zhǎng)、成熟、衰落的不同周期在產(chǎn)品的價(jià)格也要有所反映。網(wǎng)店銷售的產(chǎn)品也可以參照經(jīng)濟(jì)學(xué)關(guān)于產(chǎn)品價(jià)格的反映。網(wǎng)上進(jìn)行的產(chǎn)品也可以參照經(jīng)濟(jì)學(xué)關(guān)于產(chǎn)品價(jià)格的基本規(guī)律，并且由于對(duì)于產(chǎn)品價(jià)格的統(tǒng)一管理，能夠?qū)Ξa(chǎn)品的循環(huán)周期進(jìn) 行及時(shí)反映，可以更好伴隨循環(huán)周期進(jìn)行調(diào)整。 捆綁銷售。有的賣家往往只注意產(chǎn)品的最低價(jià)格限制，卻經(jīng)常忽視利用有效手段減少顧客對(duì)價(jià)格的敏感程度。網(wǎng)上購(gòu)物完全可以通過(guò)各種形式巧妙運(yùn)用捆綁手段使顧客對(duì)所購(gòu)買的產(chǎn)品感覺更滿意。 銷售促成策略?！颁N售促成策略是在顧客對(duì)店鋪建立起信任的基礎(chǔ)上，當(dāng)他對(duì)某個(gè)商品產(chǎn)生興趣，具有購(gòu)物欲望卻又拿捏不定時(shí)，賣家如何促進(jìn)其由‘打算買’向‘打算現(xiàn)在就買’轉(zhuǎn)化。我們?cè)趯?shí)體店里經(jīng)常會(huì)發(fā)現(xiàn)，賣家的一些打折、減價(jià)、優(yōu)惠、贈(zèng)送等促銷手段容易激發(fā)顧客的購(gòu)買動(dòng)機(jī)，使其做出立即購(gòu)買的 決定，在網(wǎng)店，這往往也同樣有效。顧客的消費(fèi)動(dòng)機(jī)一旦被激起，其內(nèi)心便出現(xiàn)一種不平衡現(xiàn)象，表現(xiàn)出一種緊張的心理狀態(tài)，這時(shí)心理活動(dòng)便自然地指向能夠滿足需要的具體目標(biāo)，當(dāng)具體目標(biāo)出現(xiàn)后，機(jī)體的緊張狀態(tài)便轉(zhuǎn)化為活動(dòng)的動(dòng)機(jī)，產(chǎn)生指向目標(biāo)的購(gòu)買行為?！? 提供多種支付方式。包括信用卡支付、銀行轉(zhuǎn)賬、銀行匯票、郵局匯票等多種形式，甚至提供貨到付款。網(wǎng)絡(luò)主要的支付以“信任作為產(chǎn)品和服務(wù)的核心”支付寶。 在寄送商品時(shí)，適當(dāng)為已購(gòu)買客戶感情促銷。賣家通過(guò)感情營(yíng)銷，增加顧客感情粘性，使其下次再來(lái)光顧，成為老顧客。 服務(wù)品質(zhì)不以商品價(jià)值為轉(zhuǎn)移，努力做到換位思考并將心比心。好的購(gòu)物體驗(yàn)勝過(guò)任何的推廣，感情投資是一種營(yíng)銷的好方法。發(fā)貨時(shí)送一兩件溫馨的小禮品，禮輕情義重，小禮物最好可以花樣更新，使顧客再次購(gòu)買時(shí)可以因獲贈(zèng)得不同的禮物而獲得滿足與新鮮感，同時(shí)加深了顧客對(duì)網(wǎng)店的忠誠(chéng)度與好感，在包裹中還可放入帶有祝福話語(yǔ)的店卡或者名片。 送貨要快，任何時(shí)候網(wǎng)上消費(fèi)者都想早點(diǎn)拿到商品，這就是需求。滿足了這種需求，就增加了網(wǎng)店的實(shí)力。 售后 “無(wú)理由退貨”。敢保證質(zhì)量是增加消費(fèi)者對(duì)產(chǎn)品的信任，這不是信口開 河的，而是退款措施結(jié)合一起?！盁o(wú)理由退貨”能夠更快贏取網(wǎng)絡(luò)消費(fèi)者的信耐，從而更容易跨過(guò)網(wǎng)絡(luò)誠(chéng)信的門檻。 6 后記 近些年來(lái) , 隨著電子商務(wù)的發(fā)展 , 無(wú)店鋪銷售作為一種新興的業(yè)態(tài)開始興起 , 尤其以網(wǎng)上購(gòu)物最具增長(zhǎng)潛力。網(wǎng)上商店潛在的市場(chǎng)前景，使它在下一步的發(fā)展中既有可能成為新的極具競(jìng)爭(zhēng)力和生命力的新型業(yè)態(tài)，并引發(fā)零售業(yè)的又一次革命。目前，我國(guó)的網(wǎng)上商店還處于打基礎(chǔ)階段，發(fā)展很不成熟，我們對(duì)它關(guān)注的同時(shí)更要給它更多的支持和鼓勵(lì)，使網(wǎng)上商店真正可以站起來(lái)。在這過(guò)程中我們的店主更要把握好網(wǎng)低昂的推廣方法和營(yíng)銷策略， 只有在推廣上找到合適定位才可以達(dá)到我們想要的營(yíng)銷的效果。 7 參考文獻(xiàn) 楊銀輝 .網(wǎng)店?duì)I銷策略探討 [J].商場(chǎng)現(xiàn)代化 ,2021(8). 余平 .《網(wǎng)上交易實(shí)戰(zhàn)提高篇 —— 店鋪推廣》 .清華大學(xué)出版社 . 肖偉民 .《網(wǎng)絡(luò)營(yíng)銷》 . 電子工業(yè)出版社 . 2021 g an employment tribunal claim Employment tribunals sort out disagreements between employers and employees. You may need to make a claim to an employment tribunal if: ? you don39。t agree with the disciplinary action your employer has taken against you ? your employer dismisses you and you think that you have been dismissed unfairly. For more information about dismissal and unfair dismissal, see Dismissal. You can make a claim to an employment tribunal, even if you haven39。t appealed against the disciplinary action your employer has taken against you. However, if you win your case, the tribunal may reduce any pensation awarded to you as a result of your failure to appeal. Remember that in most cases you must make an application to an employment tribunal within three months of the date when the event you are plaining about happened. If your application is received after this time limit, the tribunal will not usually accept it. If you are worried about how the time limits apply to you, take advice from one of the anisations listed under Further help. Employment tribunals are less formal than some other courts, but it is still a legal process and you will need to give evidence under an oath or affirmation. Most people find making a claim to an employment tribunal challenging. If you are thinking about making a claim to an employment tribunal, you should get help straight away from one of the anisations listed under Further help. If you are being represented by a solicitor at the tribunal, they may ask you to sign an agreement where you pay their fee out of your pensation if you win the case. This is known as a damagesbased agreement. In England and Wales, your solicitor can39。t charge you more than 35% of your pensation if you win the
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