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答問題。一定要有充足的時間,及時耐心回答買家的提問。 價格的制定。在制定價格時一定要考慮產(chǎn)品的循環(huán)周期。從產(chǎn)品的生產(chǎn)、增長、成熟、衰落的不同周期在產(chǎn)品的價格也要有所反映。網(wǎng)店銷售的產(chǎn)品也可以參照經(jīng)濟學關(guān)于產(chǎn)品價格的反映。網(wǎng)上進行的產(chǎn)品也可以參照經(jīng)濟學關(guān)于產(chǎn)品價格的基本規(guī)律,并且由于對于產(chǎn)品價格的統(tǒng)一管理,能夠?qū)Ξa(chǎn)品的循環(huán)周期進 行及時反映,可以更好伴隨循環(huán)周期進行調(diào)整。 捆綁銷售。有的賣家往往只注意產(chǎn)品的最低價格限制,卻經(jīng)常忽視利用有效手段減少顧客對價格的敏感程度。網(wǎng)上購物完全可以通過各種形式巧妙運用捆綁手段使顧客對所購買的產(chǎn)品感覺更滿意。 銷售促成策略?!颁N售促成策略是在顧客對店鋪建立起信任的基礎上,當他對某個商品產(chǎn)生興趣,具有購物欲望卻又拿捏不定時,賣家如何促進其由‘打算買’向‘打算現(xiàn)在就買’轉(zhuǎn)化。我們在實體店里經(jīng)常會發(fā)現(xiàn),賣家的一些打折、減價、優(yōu)惠、贈送等促銷手段容易激發(fā)顧客的購買動機,使其做出立即購買的 決定,在網(wǎng)店,這往往也同樣有效。顧客的消費動機一旦被激起,其內(nèi)心便出現(xiàn)一種不平衡現(xiàn)象,表現(xiàn)出一種緊張的心理狀態(tài),這時心理活動便自然地指向能夠滿足需要的具體目標,當具體目標出現(xiàn)后,機體的緊張狀態(tài)便轉(zhuǎn)化為活動的動機,產(chǎn)生指向目標的購買行為?!? 提供多種支付方式。包括信用卡支付、銀行轉(zhuǎn)賬、銀行匯票、郵局匯票等多種形式,甚至提供貨到付款。網(wǎng)絡主要的支付以“信任作為產(chǎn)品和服務的核心”支付寶。 在寄送商品時,適當為已購買客戶感情促銷。賣家通過感情營銷,增加顧客感情粘性,使其下次再來光顧,成為老顧客。 服務品質(zhì)不以商品價值為轉(zhuǎn)移,努力做到換位思考并將心比心。好的購物體驗勝過任何的推廣,感情投資是一種營銷的好方法。發(fā)貨時送一兩件溫馨的小禮品,禮輕情義重,小禮物最好可以花樣更新,使顧客再次購買時可以因獲贈得不同的禮物而獲得滿足與新鮮感,同時加深了顧客對網(wǎng)店的忠誠度與好感,在包裹中還可放入帶有祝福話語的店卡或者名片。 送貨要快,任何時候網(wǎng)上消費者都想早點拿到商品,這就是需求。滿足了這種需求,就增加了網(wǎng)店的實力。 售后 “無理由退貨”。敢保證質(zhì)量是增加消費者對產(chǎn)品的信任,這不是信口開 河的,而是退款措施結(jié)合一起?!盁o理由退貨”能夠更快贏取網(wǎng)絡消費者的信耐,從而更容易跨過網(wǎng)絡誠信的門檻。 6 后記 近些年來 , 隨著電子商務的發(fā)展 , 無店鋪銷售作為一種新興的業(yè)態(tài)開始興起 , 尤其以網(wǎng)上購物最具增長潛力。網(wǎng)上商店潛在的市場前景,使它在下一步的發(fā)展中既有可能成為新的極具競爭力和生命力的新型業(yè)態(tài),并引發(fā)零售業(yè)的又一次革命。目前,我國的網(wǎng)上商店還處于打基礎階段,發(fā)展很不成熟,我們對它關(guān)注的同時更要給它更多的支持和鼓勵,使網(wǎng)上商店真正可以站起來。在這過程中我們的店主更要把握好網(wǎng)低昂的推廣方法和營銷策略, 只有在推廣上找到合適定位才可以達到我們想要的營銷的效果。 7 參考文獻 楊銀輝 .網(wǎng)店營銷策略探討 [J].商場現(xiàn)代化 ,2021(8). 余平 .《網(wǎng)上交易實戰(zhàn)提高篇 —— 店鋪推廣》 .清華大學出版社 . 肖偉民 .《網(wǎng)絡營銷》 . 電子工業(yè)出版社 . 2021 g an employment tribunal claim Employment tribunals sort out disagreements between employers and employees. You may need to make a claim to an employment tribunal if: ? you don39。t agree with the disciplinary action your employer has taken against you ? your employer dismisses you and you think that you have been dismissed unfairly. For more information about dismissal and unfair dismissal, see Dismissal. You can make a claim to an employment tribunal, even if you haven39。t appealed against the disciplinary action your employer has taken against you. However, if you win your case, the tribunal may reduce any pensation awarded to you as a result of your failure to appeal. Remember that in most cases you must make an application to an employment tribunal within three months of the date when the event you are plaining about happened. If your application is received after this time limit, the tribunal will not usually accept it. If you are worried about how the time limits apply to you, take advice from one of the anisations listed under Further help. Employment tribunals are less formal than some other courts, but it is still a legal process and you will need to give evidence under an oath or affirmation. Most people find making a claim to an employment tribunal challenging. If you are thinking about making a claim to an employment tribunal, you should get help straight away from one of the anisations listed under Further help. If you are being represented by a solicitor at the tribunal, they may ask you to sign an agreement where you pay their fee out of your pensation if you win the case. This is known as a damagesbased agreement. In England and Wales, your solicitor can39。t charge you more than 35% of your pensation if you win the