豐田跨國戰(zhàn)略研究英(編輯修改稿)
2025-06-16 17:49 本頁面
【文章內(nèi)容簡介】 increased. the target cost system ? Through value engineering analysis it can ensure that the product attractive enough from price performance ratio ? Cut down all the useless costs through the cost table. Global petitive advantages Brand effect ? TOYOTA is mitted to developing their own petitive advantage. Unique advertising slogan ? “Where there is a road, there is a TOYOTA car” Manufacturing capability development ? TOYOTA has a number of technology patents ? Continuous research and development of low fuel consumption, green environmentally friendly automotive systems ? Cooperation in a number of international sporting events Central, local, and transnational processes （ 1） Brief introduction： ① Central for gobal ② Localforlocal （ 2） Analysis ： central for gobal the management process of TOYOTA (analyse from:controllers and projectors) (3)Four factor under central for gobal ① Technology :Toyota39。s lean philosophy ② Financing:analyze in China ③ Staff mobility:Japan39。s corporate culture ④ A single regional market strategy (4) The change of Toyota39。s center centralization after the financial turmoil ① Given the business district more decision making power ② For the different tastes of different markets to introduce a suitable model CASE： “ LEXUS”and“CAMERY” From 2021 to 2021, Toyota Corporation announced that its two brands, LEXUS and the Camry Chinese name changes “LEXUS” separately by “Lingzhi”, “beautifully” changes “the triumphant US Switzerland”. These two worldfamous brands, as early as have the remarkable prestige in China, this is understood very with difficulty in many person of eyes, puts aside on own initiative, then promotes with two unmon bination words, is simply impervious. Data analysis YEAR 2021 Amount （ Hundred million Japanese Yen ） Growth amount （ Hundred million Japanese Yen ） Rate of increment （ %） Sales volume 239， 481 29111 % Trading profit 22， 386 3603 % Net profit 16， 440 2719 % Work center of gravity → customer ? Toyota drove the automobile to drive the school, and the matching facilities consummated (shower dressing room, nursery, coffeeroom, and has constructed automobile playground for children), at that time Toyota39。s registered capital only then 1,000,000,000 Japanese Yen, they for this reaso
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