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ure of their organisation. in one example, where two global organisations in the food sector were planning to merge, focus groups discovered that the panies displayed very different profiles. one was salesfocused, knew exactly what it wanted to achieve and pushed initiatives through. the other got involved in lengthy discussions, trying out options methodically and making contingency plans. the first responded quickly to changes in the marketplace。 the second took longer, but the option it eventually chose was usually the correct one. neither pany39。s approach would have worked for the other.the answer is not to adopt one pany39。s approach, or even to try to incorporate every aspect of both organisations, but to create a totally new culture. this means taking the best from both sides and making a new organisation that everyone can accept. or almost everyone. inevitably there will be those who cannot adapt to a different culture. research into the impact of mergers has found that pani