【正文】
hs of their staff15 the proposed merger of two pharmaceutical groups failed becausea major shareholders were opposed.b there was a fall in the demand for their products.c there were problems bining their areas of expertise.d an issue of personal rivalry could not be resolved.16 according to the text, focus groups can help panies toa develop new initiatives.b adopt contingency plans.c be decisive and react rapidly.d evaluate how well matched they are.17 creating a new culture in a newly merged organisation means thata management styles bee more flexible.b there is more chance of the merger working.c staff will find it more difficult to adapt to the changes.d successful elements of the original organisations are lost.18 according to the text, intercultural analysis will showa what kind of benefits a merger can lead to.b how the national context affects the way a pany is run.c how long it will take for a pany culture to develop.d what changes panies