雀巢公司(市場營銷作業(yè))(完整版)
【正文】 Promotion Strategy Promotion Strategy Ads In the early 1980s, the first slogan is “The taste is great“, to persuade Chinese people to taste their products of western tea. In spite of the ads has changed many times, this slogan is still the same for many years. It was almost an successful example for advertisers at that time. Conclusion ? This time ,through a careful investigation of Nestle, We learn that Nestle has already a great influence in china and even the world. It is a trustworthy brand. Talked about coffee, it must be Nestle. In the near future, the advertising slogan “The taste is great will be remembered by more and more people. 靜夜四無鄰，荒居舊業(yè)貧。s top legislature approved the Food Safety Law. ? In 2023 Shanghai nestle research center was founded. Preconditons and Risk ? Preconditon : China39。 :51:2116:51:21February 7, 2023 1他鄉(xiāng)生白發(fā)，舊國見青山。 :51:2116:51Feb237Feb23 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 , February 7, 2023 閱讀一切好書如同和過去最杰出的人談話。 2023年 2月 7日星期二 4時 51分 21秒 16:51:217 February 2023 1一個人即使已登上頂峰，也仍要自強不息。 :51:2116:51Feb237Feb23 1越是無能的人，越喜歡挑剔別人的錯兒。 :51:2116:51:21February 7, 2023 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 。s demand for it. This provides the basis for Nestle to expand market in China（ opportunity） . ? Threat:Due to the influence of Chinese tea drinking ? customs ,some Chinese people still advocate to drink the ? traditional hot drink tea. （ 4） Technology analysis ? the development of science and technology, more and more Chinese people have a high demand for their dairy products. ? The PRC government strongly supports the development of emerce in the retail sector. ? Nestle has two R D centers in China, and fully guarantee the product quality and safety and it offers an inexhaustible motive force.（ opportunity） ? China has rapidly developed in recent years, especially in the fields of technology and innovation,which have fa
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