雀巢公司(市場(chǎng)營(yíng)銷(xiāo)作業(yè))(專(zhuān)業(yè)版)
【正文】 16:51:2116:51:2116:512/7/2023 4:51:21 PM 1越是沒(méi)有本領(lǐng)的就越加自命不凡。 2023年 2月 7日星期二 下午 4時(shí) 51分 21秒 16:51: 1比不了得就不比，得不到的就不要。s demand for it. This provides the basis for Nestle to expand market in China（ opportunity） . ? Threat:Due to the influence of Chinese tea drinking ? customs ,some Chinese people still advocate to drink the ? traditional hot drink tea. （ 4） Technology analysis ? the development of science and technology, more and more Chinese people have a high demand for their dairy products. ? The PRC government strongly supports the development of emerce in the retail sector. ? Nestle has two R D centers in China, and fully guarantee the product quality and safety and it offers an inexhaustible motive force.（ opportunity） ? China has rapidly developed in recent years, especially in the fields of technology and innovation,which have far more than many countries. ? Therefore,many hightech domestic enterprises are emerging. ? Threat:Therefore this causes a great threat to the Nestle pany in technology. Market Entry Mode Internal factors ? 1. Firm size ? ? experience ? plexity ? differentiation advantage Why does Nestle choose this mode? External factors ? 1. Country risk / demand uncertainty ? 2. Market size and growth ? 3. Direct and indirect trade barriers ? 4. Intensity of petition As to Nestle ? 1. Largesize ? 2. Diversification ? 3. International experience ? 4. Good quality, innovation and good design of advertisement ? 5. Chinese government39。 :51:2116:51:21February 7, 2023 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 2月 7日星期二 4時(shí) 51分 21秒 16:51:217 February 2023 1一個(gè)人即使已登上頂峰，也仍要自強(qiáng)不息。 :51:2116:51Feb237Feb23 1世間成事，不求其絕對(duì)圓滿，留一份不足，可得無(wú)限完美。s top legislature approved the Food Safety Law. ? In 2023 Shanghai nestle research center was founded. Preconditons and Risk ? Preconditon : Chi
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