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雀巢公司的市場營銷作業(yè)英文版(專業(yè)版)

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【正文】 09:58:3709:58:3709:581/24/2023 9:58:37 AM? 1越是沒有本 領(lǐng) 的就越加自命不凡。 24 一月 20239:58:37 上午 09:58:37一月 21? 1比不了得就不比,得不到的就不要。 Professional 10 Nutrition Health 11 Petcaremain products : 1 :Nescafe1Introducing freezedried soluble coffee with the launch of Gold Blend 2 Sustainable packaging:Finding the right materials.3 A team work with sustainable agriculture2 : Dairy ProductsvThere are many essential nutrients in the Nestle milkvproducts processing technology EnvironmentEnvironmentvPEST Analysis: A scan of the external macroenvironment in which the firm operates can be expressed in terms of the following factors: Political/Economic/Social/Technological. ( 1) Political analysisvChina39。 一月 2109:58:3709:58Jan2124Jan21? 1故人江海 別 ,幾度隔山川。 2023/1/24 9:58:3709:58:3724 January 2023? 1空山新雨后,天氣晚來秋。 勝 人者有力,自 勝 者 強(qiáng) 。 2023/1/24 9:58:3709:58:3724 January 2023? 1做前,能 夠環(huán)視 四周;做 時(shí) ,你只能或者最好沿著以腳 為 起點(diǎn)的射 線 向前。s demand for it. This provides the basis for Nestle to expand market in China( opportunity) . v Threat:Due to the influence of Chinese tea drinking vcustoms ,some Chinese people still advocate to drink the vtraditional hot drink tea.( 4) Technology analysis the development of science and technology, more and more Chinese people have a high demand for their dairy products.v The PRC government strongly supports the development of emerce in the retail sector.v Nestle has two R D centers in China, and fully guarantee the product quality and safety and it offers an inexhaustible motive force.(opportunity)v China has rapidly developed in recent years, especially in the fields of technology and innovation,which have far more than many countries.vTherefore,many hightech domestic enterprises are emerging.vThreat:Therefore this causes a great threat to the Nestle pany in technology.Market Entry Mode Internal factorsv1. Firm size experience plexity differentiati
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