雀巢公司(市場(chǎng)營(yíng)銷作業(yè))-文庫(kù)吧在線文庫(kù)
【正文】 te ? The package The Taste is great ? The Popularity ? Various strategies of product ? Product invention Life circle The maturity stage ?The product had achieved acceptance by most potential buyers. ?Competitors begin to react. They market down prices,increase the advertising and sales promotion,and try to find better visions of the products. ?A high market rate. ?It posses strong challenges to marketing managements. ?During1998— 2023,the total market sales of coffee was increasing by a rate of 90%. ?In 2023,Nestle’s annual sales in Chia reach billion RMB,submit tax payment for about one billion. Pricing 雀巢公司餐飲部產(chǎn)品價(jià)目表 Nestle Foodservices Price List 產(chǎn)品編號(hào) 產(chǎn)品名稱 產(chǎn)地 規(guī)格 單價(jià) (元 ) 1959 雀巢 1+2咖啡 (袋裝 ) 東莞 700g 55 1934 雀巢 1+2咖啡 (小袋裝 ) 東莞 100*13g 95 2116 雀巢純咖啡 (袋裝 ) 東莞 500g 70 4154 雀巢精選朱古力粉 上海 700g 26 1907 奇巧巧克力（迷你裝） 天津 11*50塊 30 3096 雀巢經(jīng)典巧克力 天津 800g 30 1971 雀巢巧克力威化 天津 48*20g 33 Distribution strategy The business marketing channel can be that: M Agent Distributor B Distribution is the process that goods are distributed from manufacturer to the end user. As to Nestle, it chooses an indirect distribution channel. Nestle pany Sales branches ,subsidiaries Retailers customers In China: The channel strategies can be intensive distribution. Distribution strategy ? Shuangcheng nestle Ltd. ? Tianjin nestle milk pany ? Qingdao nestle milk pany ? Dongwan nestle Ltd. ? Taiwan nestle Ltd. Promotion Strategy (Sales Promotion) Sales promotion is shortterm incentives to encourage the purchase or sale of a product. It can help shortterm sales. Promotion Strategy PR(Public Relation) In 2023, Nestle firm launched the student nutritional health education projects” in Huining, Gansu. The theme is “ Concern about the health and the future” .
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