雀巢公司的市場營銷作業(yè)英文版-文庫吧在線文庫
【正文】 :58 上午 09:58:37一月 21? 楊 柳散和 風(fēng) ，青山澹吾 慮 。 一月 219:58 上午 一月 2109:58January 24, 2023? 1 業(yè) 余生活要有意 義 ，不要越 軌 。 09:58:3709:58:3709:58Sunday, January 24, 2023? 1知人者智，自知者明。 24 一月 20239:58:37 上午 09:58:37一月 21? 1楚塞三湘接， 荊門 九派通。 一月 219:58 上午 一月 2109:58January 24, 2023? 1行 動 出成果，工作出 財 富。List產(chǎn) 品 編 號產(chǎn) 品名稱 產(chǎn) 地 規(guī) 格 單 價 (元 )1959 雀巢 1+2咖啡 (袋裝 ) 東 莞 700g 551934 雀巢 1+2咖啡 (小袋裝 ) 東 莞 100*13g 952116 雀巢 純 咖啡 (袋裝 ) 東 莞 500g 704154 雀巢精 選 朱古力粉 上海 700g 261907 奇巧巧克力（迷你裝） 天津 11*50塊 303096 雀巢 經(jīng) 典巧克力 天津 800g 301971 雀巢巧克力威化 天津 48*20g 33Distribution strategyThe business marketing channel can be that:M Agent Distributor B Distribution is the process that goods are distributed from manufacturer to the end user.As to Nestle, it chooses an indirect distribution channel.Nestle panySales branches ,subsidiaries Retailers customersIn China:The channel strategies can be intensive distribution.Distribution strategyvShuangcheng nestle Ltd. vTianjin nestle milk panyvQingdao nestle milk panyvDongwan nestle Ltd. vTaiwan nestle Ltd. Promotion Strategy (Sales Promotion) Sales promotion is shortterm incentives to encourage the purchase or sale of a product. It can help shortterm sales. Promotion Strategy PR(Public Relation) In 2023, Nestle firm launched the student nutritional health education projects” in Huining, Gansu. The theme is “Concern about the health and the future”.Promotion StrategyPromotion Strategy Ads In the early 1980s, the first slogan is “The taste is great“, to persuade Chinese people to taste their products of western tea. In spite of the ads has changed many times, this slogan is still the same for many years. It was almost an successful example for advertisers at that time.ConclusionvThis time ,through a careful investigation of Nestle, We learn that Nestle has already a great influence in china and even the world. It is a trus
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